# Wind-Blown Shoe Editorials The Portuguese Shoes International Campaign 2012 is Chic By Josh Triantafilou | Published 2012-06-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/portuguese-shoes References: [fashionserved](http://www.fashionserved.com/gallery/Portuguese-Shoes-International-Campaign-2012/3254987) & [portugalshoes](http://www.portugalshoes.com/) In terms of high end footwear brands, it doesn't get much more chic than the Portuguese Shoes International Campaign 2012. The campaign is comprised of an editorial featuring a slew of well-produced photographs and a highly stylized promotional video. Both the editorial and the video focus on debonair models adorned in luxurious semi-formal dresses and dinner jackets and, of course, products form Portuguese Shoes. These models are shown posing languidly about a grande old building, underscoring the theme of luxury and status. The video uses a split screen technique edited to play in sync with the music that accompanies it. The music is based off of a Dubstep-like, halftime beat overlaid with atmospheric pads and female vocals. London and Porto, Portugal-based fashion photographer Frederico Martins was responsible for shooting the series. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 92% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Luxury Footwear Campaigns:** Opportunity for high-end shoe brands to produce editorial and video content showcasing their products in a luxurious setting with a focus on status and elegance. - **Split-screen Video Editing:** Potential for video production companies to incorporate split-screen techniques in marketing videos to create a visually stimulating and engaging experience for viewers. - **Dubstep-inspired Music in Fashion Videos:** Opportunity for music producers to create atmospheric, dubstep-inspired tracks for fashion campaign videos to add an edgy and unique element to the overall presentation. ### Who This Affects Most - **Fashion:** Potential for luxury shoe brands and fashion photographers to collaborate and create high-end, stylized campaigns. - **Video Production:** Opportunity for video production companies to create visually stunning marketing campaigns that incorporate split-screen video editing techniques. - **Music Production:** Opportunity for musicians and music producers to create atmospheric, dubstep-inspired tracks to be used in fashion campaign videos. ## Related on Trend Hunter - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Comfort-Focused Urban Shoe Campaigns](https://www.trendhunter.com/trends/cole-haan-comfortable.md) - [effortless footwear campaigns](https://www.trendhunter.com/trends/meet-every-moment.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Stylistic Footwear Campaigns](https://www.trendhunter.com/trends/make-your-way-campaign.md)