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# Electrifying Soccer Apparel
The New Portugal Away Kit Features Flashy Speed Graphics

By Rahul Kalvapalle | Published 2015-03-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/portugal-away-kit
References: [footyheadlines](http://www.footyheadlines.com/2015/03/portugal-2015-away-kit.html) & [todaysgolfer](http://www.todaysgolfer.co.uk/news-and-events/equipment-news/2015/march/nike-reveal-rory-mcilroy-and-tiger-woods-looks-for-the-masters/)

The new Portugal away kit is inspired by the team's pacey playing style, flair and attitude and offers a slick and modern interpretation of the country's national flag.

The kit features a bold, black design with a fabulous speed graphic on the chest. The graphic comprises electric flashes of red and green moving in opposite directions, exemplifying the team's fast-paced brand of soccer.

This [Nike](https://www.trendhunter.com/trends/nostalgic-soccer-jersey) Portugal away kit is equipped with [Nike Dri-FIT technology](https://www.trendhunter.com/trends/t90-jersey), which draws sweat away from players' bodies to the exterior of their shirts and shorts, from where it quickly evaporates. Laser-cut ventilation holes and mesh panels allow for improved air circulation and temperature regulation.

What really makes this jersey is the speed graphic, which is the perfect representation of the team's style of play led by its [captain Cristiano Ronaldo](https://www.trendhunter.com/trends/cr-life-collection).

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 73% | Activity: 48% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Key Themes Behind This Trend

- **Electric Graphics in Apparel:** Innovative graphics incorporating electric elements in apparel design are becoming more popular in the sports industry, offering a unique way to represent team style and attitude.
- **Athletic Temperature Regulation Technology:** Advanced clothing technologies that incorporate laser-cut ventilation holes and mesh panels for improved air circulation and temperature regulation offer opportunities for disruption in the sportswear and athleisure markets.
- **Pacey Playing Style Branding:** Branding efforts that highlight a team's fast-paced playing style, flair, and attitude have the potential to resonate with fans and consumers, offering opportunities for new marketing strategies in the sports industry.

### Where This Applies

- **Sports Apparel:** The sports apparel industry could benefit from incorporating innovative electric graphics and advanced temperature regulation technologies into their designs to improve the performance and style of their products.
- **Sportswear:** The sportswear industry has the potential to disrupt the market by focusing on designing apparel that represents a team's playing style and attitude, leveraging unique branding opportunities.
- **Athleisure:** Incorporating temperature regulation technologies and electric graphics in athleisure designs could be a game-changer in the industry, allowing for the creation of stylish and performance-enhancing clothing for everyday use.

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