# Wine-Dispensing Handbags The 'Portovino' Has a Discreet Latch for Dispensing Boozy Beverages By Ell Smith | Published 2017-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/portovino References: [psfk](https://www.psfk.com/2017/08/this-handbag-has-a-secret-latch-for-dispensing-wine.html) & [bellavitabags](https://bellavitabags.com/products/portovino-black?variant=40179727878) A wine lover's ability to enjoy the chic boozy beverage becomes limited when they're in transit, which is why handbag designers Bella Vita created the 'Portovino' -- a [luxury purse](https://www.trendhunter.com/trends/pouch-purse) that's equipped with a sneaky spout to enable a glass of vino on the go. The luxurious handbags are available in a variety of colors and feature a gorgeous polka dot lining that can accommodate two bottles worth of liquid. The hidden, insulated, zippered pocket, called 'The Party Pouch' contains the alcohol discreetly, while the attached pouch makes it easy for a casual glass of vino. This product would appeal to the [wine lovers](https://www.trendhunter.com/trends/poco-vino) looking to up their drinking game, or, those looking for [novelty gift](https://www.trendhunter.com/trends/phillip-lim-1) for a wine-loving friend of family member. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 88% | Activity: 89% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Luxury Liquor Accessories:** The trend of incorporating luxury and functionality into alcohol-related products, like wine-dispensing handbags, creates disruptive innovation opportunities for designers and entrepreneurs. - **On-the-go Beverage Solutions:** The need for convenient and discreet ways to enjoy beverages while in transit, such as portable wine dispensers, presents disruptive innovation opportunities for companies in the travel and beverage industries. - **Novelty Drinking Products:** The rising popularity of unique and unconventional drinking accessories, including wine-handbags with built-in beverage dispensers, opens up disruptive innovation opportunities for companies targeting the novelty gift market. ### Industries Being Reshaped - **Fashion Accessories:** The fashion accessory industry can explore the integration of unconventional features, such as beverage-dispensing capabilities, into luxury handbags and purses for wine lovers. - **Travel and Hospitality:** The travel industry can tap into the demand for portable beverage solutions, such as wine-dispensing handbags, to enhance the customer experience while on the go. - **Beverage and Alcohol:** The beverage and alcohol industry can capitalize on the trend of unique drinking products by developing innovative ways for customers to enjoy their favorite beverages outside of traditional settings, such as wine-dispensing handbags. ## Related on Trend Hunter - [Portable Wine Pouches](https://www.trendhunter.com/trends/medly-wine-pouches.md) - [Portable Wine Coolers](https://www.trendhunter.com/trends/portable-wine-cooler.md) - [Convenient Insulated Bottle Bags](https://www.trendhunter.com/trends/insulated-bottle-bag.md) - [On-the-Go Wine Accessories](https://www.trendhunter.com/trends/ultimate-wine-bundle.md) - [Chic Boxed Wines](https://www.trendhunter.com/trends/wine-in-a-box.md) - [Hydrating Wine Boxes](https://www.trendhunter.com/trends/water-and-wine.md) - [Impact-Resistant Wine Carriers](https://www.trendhunter.com/trends/vinarmour-wine-carrier.md) - [Party-Ready Collectible Bags](https://www.trendhunter.com/trends/buzzbagz.md) - [Single-Serve Wine Systems](https://www.trendhunter.com/trends/coravin-vinitas.md)