# Market-Inspired Body Mists An Iconic Street Market Inspired Pepe Jeans' Portobello Road Collection By Laura McQuarrie | Published 2025-04-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/portobello-road-collection References: [fragrantica](https://www.fragrantica.com/news/Pepe-Jeans-Portobello-Roads-Body-Mists-22534.html)  [Pepe Jeans London](https://www.trendhunter.com/trends/pepe-jeans-london-fragrances) launched the Pepe Jeans Portobello Road collection of [body mists](https://www.trendhunter.com/trends/beast-mode-mens-body-mists) named after and inspired by London's iconic Portobello Road market, each with a personality of its own. While Boho Breeze captures the essence of quiet mornings and early light, Colorful Chaos creates a different olfactory experience that celebrates a beautiful mishmash. Golden Hour tells the story of the day's end with notes of caramelized pear, whipped cream and roasted hazelnut. Body mists are making a big comeback thanks to a new generation of fragrance lovers drawn to their light, layerable scents and approachable price points. This resurgence reflects a shift toward more casual, expressive fragrance routines that prioritize mood, individuality, and daily refreshment over traditional perfumery norms. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 87% | Activity: 72% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Personalized Fragrance Experiences:** Consumers crave unique, personalized scent profiles that reflect their individual lifestyles, creating opportunities for brands to offer customizable fragrance options. - **Layerable Scent Products:** The trend towards layerable scents allows individuals to mix and match fragrances, encouraging innovation in developing versatile, complementary products. - **Casual Fragrance Routines:** A shift towards casual and expressive fragrance routines emphasizes convenience and affordability, opening avenues for products that integrate easily into daily lifestyles. ### Where This Applies - **Fragrance Industry:** The fragrance industry is evolving with the introduction of personalized and layerable products, radically reshaping consumer engagement with scent. - **Retail and Fashion Industries:** Retail and fashion sectors are increasingly exploring sensory experiences like scent marketing to enhance brand storytelling and customer engagement. - **Beauty and Personal Care Industry:** The beauty and personal care industry is witnessing innovation through products that emphasize personalization, catering to consumers' desires for individualized experiences. ## Related on Trend Hunter - [Play-Inspiring Body Mists](https://www.trendhunter.com/trends/noteworthy-body-mists.md) - [Mood-Matching Body Mists](https://www.trendhunter.com/trends/collectable-body-mist.md) - [Expressive Body Mists](https://www.trendhunter.com/trends/phlur-body-mists.md) - [80s-Style Body Mists](https://www.trendhunter.com/trends/body-mist-by-vacation.md) - [Unconventional Fruity Body Mists](https://www.trendhunter.com/trends/body-mist-collection.md) - [Take-Anywhere Fragrance Mists](https://www.trendhunter.com/trends/byrosiejane-body-hair-mists.md) - [Juicy Peach Body Mists](https://www.trendhunter.com/trends/peaches-fragrance-body-mist.md) - [Fine-Fragrance Body Mists](https://www.trendhunter.com/trends/nest-body-mists.md) - [Bubble Tea Fragrance Mists](https://www.trendhunter.com/trends/bubble-tea-fragrance-mist.md)