# Meaty Mushroom Burgers The Counter Custom Burgers is Serving Up a New Portobello Mushroom Burger By Katherine Pendrill | Published 2022-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/portobello-mushroom-burger References: [fastfoodpost](https://www.fastfoodpost.com/new-portobello-mushroom-burger-debuts-at-the-counter-custom-burger/)  The [Counter](https://www.trendhunter.com/trends/louisiana-soul-burger) Custom Burgers is catering to mushroom lovers with its new Portobello Mushroom Burger. While many burger joints offer a portobello mushroom cap *instead* of a burger patty, The Counter has opted to combine them both for an earthy burger creation. The new Portobello Mushroom Burger starts with an [all-natural Angus beef patty](https://www.trendhunter.com/trends/garlic-mushroom-bacon-cheeseburger), which is then topped with a marinated portobello mushroom, baby spinach, tomatoes, provolone cheese, and roasted red peppers. All the toppings are then drizzled with a tangy balsamic fig glaze and served on a multigrain bun. As if that weren't enough, the meaty mushroom burger is also served with a side of garlic aioli and balsamic fig glaze. The new Portobello Mushroom Burger is available at participating locations for a limited time now through July 31, 2022. Image Credit: The Counter Custom Burgers ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 17% | Activity: 18% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Combo Burgers:** Opportunity to create new burger combinations with unconventional ingredients that complement traditional meat patties. - **Meat-free Meaty Options:** Opportunity to offer meat-free burgers that replicate the texture and taste of meat without using actual meat patties. - **Gourmet Sauces and Glazes:** Opportunity to experiment with unique sauces, glazes, and marinades that enhance the overall flavor profile of the burger. ### Industries Being Reshaped - **Fast Food Restaurants:** Opportunity to expand vegetarian and vegan options that appeal to customers who want to reduce their meat intake. - **Casual Dining Restaurants:** Opportunity to attract customers that want healthier and gourmet burger options beyond what is typically offered at fast food chains. - **Food Service Suppliers:** Opportunity to develop and sell new vegetarian-friendly patties and glazes to restaurants interested in offering meat-free burger options. ## Related on Trend Hunter - [Bursting Mozarella-Topped Burgers](https://www.trendhunter.com/trends/burrata-burger.md) - [Autumnal Mushroom Burgers](https://www.trendhunter.com/trends/wild-mushroom-bacon-burger.md) - [Premium Fried Mushroom Burgers](https://www.trendhunter.com/trends/fried-mushroom-buford.md) - [Loaded Maitake Mushroom Burgers](https://www.trendhunter.com/trends/konya-wa-maitake-burger.md) - [Roasted Mushroom Bacon Cheeseburgers](https://www.trendhunter.com/trends/mushroom-bacon-cheeseburger.md) - [Umami Mushroom Patties](https://www.trendhunter.com/trends/the-actual-truffle-burger.md) - [Cheesy Sautéed Mushroom Burgers](https://www.trendhunter.com/trends/mushroom-and-swiss-whopper.md) - [Serrano Chili-Flavored Burgers](https://www.trendhunter.com/trends/serrano-burger.md) - [Vegetarian Mushroom Sandwiches](https://www.trendhunter.com/trends/grilled-portabella-mushroom.md)