# Badass Soccer Ads Portland Timbers Billboards Prove There's "No Pity in Rose City" By Katie Cordrey | Published 2011-01-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/portland-timbers-billboards References: [thehangline](http://www.thehangline.com/creative-examples/portland-timbers-show-no-pity/) & [portlandtimbers](http://www.portlandtimbers.com/news/2010/12/timbers-ads-feature-locals) Stumptown is all abuzz over the [Portland Timbers](https://www.trendhunter.com/trends/adidas-and-mls) billboards, the latest in the team's "No Pity in Rose City" ad campaign. The billboards feature Timbers' fans wielding axes, chainsaws and cross-saws -- all timber-falling equipment -- to deliver the message that opposing teams are going down. Photos used in the Portland Timbers billboards are of [local die-hard soccer fans](https://www.trendhunter.com/trends/grita-gol-sweepstakes). Photographer Chris Hornbecker did the photo shoots, but hey, there's nothing to the say the next face on a Portland Timbers' billboard can't be yours: So grab your chainsaw and head to the Rose City! ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 48% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Localized Ad Campaigns:** Localized ad campaigns that feature real fans are a disruptive innovation opportunity for sports marketing firms. - **Smart Billboards:** Smart billboards that leverage user-generated content are a disruptive innovation opportunity for outdoor advertising companies. - **Interactive Ads:** Interactive ads that encourage user participation are a disruptive innovation opportunity for soccer-focused brands and ad agencies. ### Who This Affects Most - **Sports Marketing:** Localized ad campaigns that feature real fans are a disruptive innovation opportunity for sports marketing firms. - **Outdoor Advertising:** Smart billboards that leverage user-generated content are a disruptive innovation opportunity for outdoor advertising companies. - **Advertising Agencies:** Interactive ads that encourage user participation are a disruptive innovation opportunity for soccer-focused brands and ad agencies. ## Related on Trend Hunter - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Superstitious Fan-Inspired Campaigns](https://www.trendhunter.com/trends/the-twelve-pins.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Humorous Losers-Focused Campaigns](https://www.trendhunter.com/trends/league-losers.md) - [Interactive Soccer-Themed Brand Activations](https://www.trendhunter.com/trends/henkel-house.md) - [Lighthearted Football Campaigns](https://www.trendhunter.com/trends/7-stages-of-defeat.md) - [Soccer-Centric Software Partnerships](https://www.trendhunter.com/trends/software-partnership.md)