# Fresh Locavore Grocers This Portland Supermarket Focuses Largely on Local Organic Fare By Rebecca Byers | Published 2015-12-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/portland-supermarket References: [retaildesignblog.net](http://retaildesignblog.net/2013/12/20/green-zebra-micro-format-fresh-grocer-by-king-retail-solutions-portland-oregon/) [Green Zebra](https://www.trendhunter.com/trends/gosestyle-ales) is a dynamic Portland supermarket that focuses on carrying locally produced, organic fare. The unique grocery store is well-suited to Portland's boundary-pushing food scene, with [fresh markets and food co-ops](https://www.trendhunter.com/trends/fresh-thyme-markets) being the norm. The locally focused Portland supermarket features a generous hot table section as well as a bulk bar, for which customers can bring their own container. Green Zebra also has a fill-your-own-growler beer bar. Designed by Oregon-based [King Retail Solutions](https://www.trendhunter.com/trends/magflap), the space features clever local details like bicycles and boasts exposed beams that match the Pacific Northwest rustic charm. An example of how retail concepts can be storytelling tools, Green Zebra is also a great example of a "fresh" grocer that emphasizes locally available organic fare as a means of promoting sustainability. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 79% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Locally Sourced Groceries:** By focusing on locally produced, organic fare, supermarkets can appeal to the growing demand for sustainable and environmentally-friendly food options. - **Bulk Shopping:** Providing a bulk bar and encouraging customers to bring their own containers allows supermarkets to reduce packaging waste and cater to eco-conscious consumers. - **Storytelling Retail:** Creating a unique shopping experience that tells a story through design and local details can help supermarkets differentiate themselves in a competitive market. ### Where This Applies - **Supermarkets:** Supermarkets can leverage the trend of locally sourced groceries and bulk shopping to attract eco-conscious consumers and promote sustainability. - **Organic Food:** The emphasis on locally available organic fare by grocers like Green Zebra highlights the growing demand for organic products and presents opportunities for organic food producers. - **Retail Design:** Design firms specializing in retail concepts, like King Retail Solutions, can tap into the trend of storytelling retail and local details to create unique and engaging stores for supermarket clients. ## Related on Trend Hunter - [Pioneering Plant-Based Supermarkets](https://www.trendhunter.com/trends/plantbased-supermarket.md) - [Boutique Grocery Designs](https://www.trendhunter.com/trends/meadow-lane-store.md) - [Leisure Activity Grocery Stores](https://www.trendhunter.com/trends/freshtake-concept-grocery-store.md) - [Ethical Neighborhood Convenience Stores](https://www.trendhunter.com/trends/betterforyou-store.md) - [Gallery-Style Grocers](https://www.trendhunter.com/trends/meadow-lane.md) - [Hybrid Community Supermarkets](https://www.trendhunter.com/trends/the-after-market.md) - [Consumer-Driven Grocery Stores](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers.md) - [Unified Grocery Platforms](https://www.trendhunter.com/trends/riesbecks.md) - [AI-Powered Supermarkets](https://www.trendhunter.com/trends/autonomous-grocery-store.md)