# Plastic-Free Bedding Packages Portfolio Home Debuts New Eco-Friendly Packaging for Bed Linen By Grace Mahas | Published 2021-01-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/portfolio-home References: [retailtimes](https://www.retailtimes.co.uk/portfolio-home-trials-plastic-free-eco-friendly-packaging-on-new-bed-linen-designs/) & [portfoliohometrends](https://www.portfoliohometrends.com/) Portfolio Home, the Manchester based home textile supplier, recently announced the launch of its new [eco-friendly fabric packaging](https://www.trendhunter.com/trends/sustainable-home-textile) for its bed linen. The move comes as more consumers aim to reduce their consumption of [single use plastic](https://www.trendhunter.com/trends/coop-sustainable-packaging) in favor of reusable alternatives. In addition, the bag was specially formulated to be both soil and water resistant and withstand traditional daily wear-and-tear. “As a society, we are becoming increasingly aware of the horrors of plastic and the impact on our environment and what the change in our packaging represents is exactly what more ethically-minded consumers are demanding from manufacturers – [sustainable products in suitable packaging](https://www.trendhunter.com/trends/debatin) without a heavy price tag” said Paul Callan, Managing Director of Portfolio Home. Image Credit: Portfolio Home ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 60% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Packaging:** Opportunities for companies to develop eco-friendly alternatives to traditional packaging materials and meet the growing demand for sustainable products. - **Reducing Single-use Plastic:** Companies that offer reusable alternatives to single-use plastic products will appeal to environmentally conscious consumers. - **Product Packaging Innovation:** Innovative and environmentally-friendly packaging solutions will differentiate brands in competitive industries and cater to sustainability-minded customers. ### Industries Being Reshaped - **Textile Manufacturing:** Opportunities exist to reduce plastics usage in the manufacture of textile products through rethinking packaging and materials used. - **Consumer Goods:** Companies can reduce their environmental footprint by developing new sustainable packaging solutions for consumer goods that appeal to ethically-minded consumers. - **Retail:** Retailers can attract eco-conscious consumers and differentiate themselves from the competition by offering eco-friendly packaging options for products. ## Related on Trend Hunter - [Paper-Wrapped Mattresses](https://www.trendhunter.com/trends/earthfoam.md) - [Recyclable eCommerce Packaging](https://www.trendhunter.com/trends/amazon-packaging.md) - [Fiber-Based Recyclable Packaging](https://www.trendhunter.com/trends/mother-parkers.md) - [Sustainable Hemp Bedding](https://www.trendhunter.com/trends/casa-parini.md) - [Paper-Made Frozen Food Packaging](https://www.trendhunter.com/trends/recyclable-paper-bags.md) - [Paper-Packaged Porridge Products](https://www.trendhunter.com/trends/everyday-essentials-porridge-oats.md) - [Eco-Focused Toilet Paper Products](https://www.trendhunter.com/trends/sainsburys-toilet-paper.md) - [Fully Compostable Packaging](https://www.trendhunter.com/trends/compostable-seed-packaging.md) - [Paper-Packaged Haircare Products](https://www.trendhunter.com/trends/babo-botanicals.md)