# Evidently Escapist Editorials The Porter No. 9 Joan Smalls Photoshoot Delivers Isolated Images By Jordy E | Published 2015-06-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/porter-no-9 References: [polyvore](http://www.polyvore.com/porter_no.9_summer_escape_2015/thing?id=139445717) & [net-a-porter](http://www.net-a-porter.com/magazine/301/contents) The Poter No. 9 Joan Smalls photoshoot offers up an exceptionally escapist look at the high profile model. Photographer Ryan McGinley captured this isolated scene that placed Smalls in front of green fields, rocky shores and tall trees. Stylist Alex White remained mindful of the natural backdrop with a [leafy green headdress](https://www.trendhunter.com/trends/wild-rose-sparrow), tribal print pieces and a fur-trimmed vest. Movement was also central to the apparel that included high-rise sneakers and two [cut-out bathing suits](https://www.trendhunter.com/trends/golden-hour-getaway-collection). Make up artist Fulvia Farolfi stuck to a bare bones approach to cosmetics in this Porter No. 9 production with light lips, defined eyebrows and [metallic eye shadow](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela). This was all that was needed to make Jones stand out, especially among the subdue settings displayed. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 66% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Escapist Editorials:** Opportunity for fashion publications to feature editorials that provide an escape from reality, showcasing models in serene and isolated settings. - **Nature-inspired Fashion:** Opportunity for fashion designers to create apparel and accessories that incorporate natural elements and inspire a connection with the environment. - **Minimalist Makeup:** Opportunity for cosmetic brands to emphasize a bare bones approach to makeup, focusing on light lips, defined eyebrows, and metallic eye shadow. ### Where This Applies - **Fashion Publications:** A trend for fashion publications to embrace escapist editorials and showcase models in isolated and serene settings, providing readers with a visual escape from reality. - **Fashion Design:** Fashion designers have the opportunity to incorporate nature-inspired elements into their apparel and accessories, creating a deeper connection with the environment and capturing consumer interest. - **Cosmetics Industry:** The minimalist makeup approach seen in the Porter No. 9 Joan Smalls photoshoot presents an opportunity for cosmetic brands to promote a natural look, focusing on light lips, defined eyebrows, and metallic eye shadow. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)