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# Rustic Cowgirl Editorials
Lara Stone Stars in the Porter Magazine #3 Summer 2014 Issue

By Vasiliki Marapas | Published 2014-06-10 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/porter-magazine-3
References: [wearesodroee](http://wearesodroee.com/2014/06/07/heart-of-gold/) & [net-a-porter](http://www.net-a-porter.com/Content/portermagazine)

Lara Stone stars in the 'Heart of Gold' editorial for Porter Magazine's #3 Summer 2014 issue.

They say you can take the girl out of the country, but you can't take the country out of the girl, a fact proven by Stone's insistence on keeping her [cowboy boots](https://www.trendhunter.com/trends/melissa-x-maldito) (and hat!) on, even while dressed in a series of itsy-bitsy, teeny-weeny, [multi-printed string bikini's](https://www.trendhunter.com/trends/alessandra-rich) chosen by fashion editor Melanie Ward. Even the editorial's title, 'Heart of Gold,' could be in reference to Neil Young's country-folk song of the same name. It's certainly possible that Stone "crossed the ocean searching for a heart of gold," as her eyes appear to betray a quiet sense of longing. I don't see any strapping young ranch hands around to keep her company, but here's hoping.

The editorial was lensed by talented photographic duo Inez van Lamsweerde & Vinoodh Matadin.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 88% | Activity: 80% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Country Chic Fashion:** There is an opportunity for fashion retailers to embrace the country chic style and create clothing lines that mix country and contemporary fashion.
- **Western Photography:** There is an opportunity for photographers to capture the Western lifestyle using unique and creative angles.
- **Rustic Decor:** There is an opportunity for home decor companies to produce rustic, country-inspired decor to complement country chic fashion.

### Industries Being Reshaped

- **Fashion Retail:** Fashion retailers can take advantage of the country chic fashion trend by introducing Western-inspired clothing lines.
- **Photography:** Photographers can find work in the Western photography niche by capturing unique and creative perspectives of Western-style living.
- **Home Decor:** Home decor companies can expand their product lines to include rustic decor to complement the country chic fashion trend.

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