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# Captivating Pastel Carryalls
The Porter Jerry Tie-Dye Day Pack is Casually Elegant

By Jaime Neely | Published 2011-08-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/porter-jerry-tie-dye
References: [hypebeast](http://hypebeast.com/2011/08/porter-jerry-tie-dye-day-pack/) & [oki-ni](http://www.oki-ni.com/mens-bags/porter-jerry-tie-dye-day-pack/invt/por0907rai/)

The Porter Jerry Tie-Dye Day Pack is the perfect way to store your daily essentials. With an extremely attractive pastel exterior, the Porter Jerry Tie-Dye Day Pack is the most stylish method to tote around all of your belongings.

This backpack is very reminiscent of 60s and 70s when [hippie-inspired fashion](https://www.trendhunter.com/trends/retro-series) was all the rage. While this bag may not be suitable for the office, it definitely qualifies as an [ideal bag for the weekend](https://www.trendhunter.com/trends/carl-friedrik-72hour-backpack) or recreational outings. The bag is made using a high-tech Cordura fabric, making it lightweight, exceedingly durable and prone to rips and tears.

**Implications** - Businesses that devote their efforts to offering their clients products that are both aesthetically pleasing and highly functional will appeal to a very wide audience. Additionally, they will benefit by developing a strong reputation for producing high-quality goods.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 47% | Activity: 60% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Pastel Fashion Accessories:** Opportunity for businesses to create pastel-colored fashion accessories that combine aesthetics and functionality.
- **Retro-inspired Fashion:** Businesses can capitalize on the resurgence of 60s and 70s fashion by creating retro-inspired products that appeal to nostalgic consumers.
- **High-tech Fabric:** There is potential for disruption in the textile industry by developing lightweight, durable fabrics that are resistant to rips and tears.

### Industries Being Reshaped

- **Fashion:** Fashion brands can target a wide range of consumers by offering aesthetically pleasing and functional products.
- **Accessories:** Opportunity for accessory brands to tap into the market for retro-inspired fashion accessories.
- **Textile:** Innovation in creating high-tech fabrics can revolutionize the textile industry and meet consumer demand for durable products.

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