# Unconventional Immersive Pop-Ups Hendrick's Gin Launched the Unique 'Portals to the Peculiar' By Grace Mahas | Published 2019-08-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/portals-to-the-peculiar References: [fabnews.live](https://fabnews.live/hendricks-gin-and-space-invite-the-curious-to-escape-the-conventional-via-hendricks-portals-to-the-peculiar/) & [hendricksgin](https://www.hendricksgin.com/uk/) [Hendrick’s](https://www.trendhunter.com/trends/whimsical-watering-can) Gin, the renowned [Scottish gin producer](https://www.trendhunter.com/trends/hendricks-gins), recently partnered with creative agency Space to launch an unusual immersive campaign -- the 'Portals to the Peculiar' -- to promote its new line of Orbium gin. The multi-sensory event invites guests to "escape the conventional and embrace the delectable" by taking a dive into the brand's bizarre world. The pop-up includes seemingly ordinary portals that bring guests "an unusual world oddly infused with rose and cucumber" that seeks to "[break] up the daily grind and take people beyond the obvious." The 45-minute experience begins in a laundromat but soon allows attendees to meet intriguing characters and unexpected situations. This unique and on-brand [immersive pop-up event](https://www.trendhunter.com/trends/makers-mark-bourbon) is perfect for Millennials and Gen Zs who crave experiences and social media moments. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 41% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Immersive Pop-ups:** Bringing unique and interactive experiences to customers through immersive pop-ups can enhance brand awareness and engagement. - **Multi-sensory Event Campaigns:** Creating multi-sensory event campaigns can help brands stand out and offer customers a unique and memorable experience. - **Bizarre World Campaigns:** Launching campaigns that showcase a brand's bizarre world, such as Hendrick's Gin's Portals to the Peculiar, can attract younger generations who seek unconventional experiences. ### Industries Being Reshaped - **Alcohol:** The alcohol industry can benefit from immersive and interactive campaigns that allow customers to experience their products in unique ways. - **Marketing and Advertising:** Marketing and advertising agencies can offer innovative and creative solutions to brands looking to create immersive and multi-sensory campaigns. - **Travel and Tourism:** The travel and tourism industry can adopt immersive pop-ups and multi-sensory events as a way to attract tourists and offer them unique experiences. ## Related on Trend Hunter - [Playful Garden-Inspired Gin Bottles](https://www.trendhunter.com/trends/whimsical-watering-can.md) - [Self-Care Barber Pop-Ups](https://www.trendhunter.com/trends/barber-shop-pop-up.md) - [Discerning Drinker Pop-Ups](https://www.trendhunter.com/trends/fentimans-pop-up.md) - [Gin-Branded Gym Sets](https://www.trendhunter.com/trends/hendricks-gym.md) - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md) - [Gin Cocktail Experiences](https://www.trendhunter.com/trends/beyond-the-pour.md) - [Interactive Tequila Installations](https://www.trendhunter.com/trends/popup-at-heathrow-airport.md) - [Botanical Bodycare Pop-Ups](https://www.trendhunter.com/trends/secret-garden-pop-up.md) - [Multi-Sensory Pop-Up Galleries](https://www.trendhunter.com/trends/popup-gallery.md)