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# Gamer Keychain Lights
The Portal LED Flashlights are Both Fun and Practical

By Meghan Young | Published 2011-11-25 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/portal-led-flashlights
References: [gizmodo](http://gizmodo.com/5861764/portal-inspired-led-flashlights-are-better-than-cake) & [thinkgeek](http://www.thinkgeek.com/gadgets/lights/ea44/)

Fans of [Valve Corporation's](https://www.trendhunter.com/trends/dbrand-companion-cube) puzzle-platform sci fi video game will love the Portal LED Flashlights. These small and practical tokens of gamer love can be carried around at all times on keychains: a constant reminder of their devotion to this particular video game.

Brought to the masses by the fine fellows at ThinkGeek, the Portal LED Flashlights come in two versions: Wheatley, which emits a cool blue light, and Portal Turret, which shines a red light ominously. The perfect stocking stuffer for this Christmas season, these Portal LED Flashlights are personable, affordable and full of fun. Even the descriptions will win non-fans over. For instance, ThinkGeek writes about Wheatley, "He might be a bit dim, but this flashlight is not."

Overall, the Portal LED Flashlights shows how popular this video game is.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 40% | Activity: 36% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### Key Themes Behind This Trend

- **Video Game Merchandise:** The popularity of video games can create opportunities for companies to create unique and practical merchandise like the Portal LED Flashlights.
- **Gamer Collectibles:** Fans of video games are often collectors, creating opportunities to design and market unique collectibles like the Portal LED Flashlights.
- **Functional Toys:** Functional toys like the Portal LED Flashlights can serve as both a fun and practical item for consumers, creating opportunities for companies to merge entertainment with practicality.

### Where This Applies

- **Gaming Industry:** The gaming industry can expand into the merchandise market by creating practical and fun items like the Portal LED Flashlights.
- **Toy Industry:** Toy companies can explore creating a line of functional toys like the Portal LED Flashlights to appeal to both kids and adults.
- **Collectibles Industry:** The popularity of collectibles provides opportunities for companies to design and market unique items like the Portal LED Flashlights to appeal to collectors of all ages.

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