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# Travel-Ready Yoga Mats
The 'YOGO' Portable Yoga Mat Features a Built-In Carrying Strap

By Laura McQuarrie | Published 2016-08-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/portable-yoga-mat
References: [yogo.net](https://yogo.net/collections/gear/products/yogo-ultralight-2-0?variant=13305630468)

Portable yoga mat designs are often sold separately from carrying bags or straps, which can come at a high cost, but the YOGO Mat Ultralight 2.0 was designed to be an affordable all-in-one solution for yogis.

The YOGO Mat's attached straps function as handles that can be used for transporting the device, or hanging it to dry when it is time for a cleaning. The lightweight mat itself is made from a durable natural rubber and weighs just over two pounds, which makes it ideal for on-the-go use, especially in comparison to some other natural rubber yoga mats on the market.

With every YOGO Mat Ultralight 2.0 purchased, YOGO plants a food tree for families in Africa or Latin America.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 82% | Activity: 60% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What Makes This Trend Stand Out

- **Portable Yoga Mats:** Opportunity for yoga mat manufacturers to create designs that are lightweight and easy to carry.
- **All-in-one Solutions:** Opportunity to develop yoga mats that come with built-in straps or carrying bags, providing convenience for users.
- **Eco-friendly Yoga Mats:** Opportunity to produce yoga mats from sustainable materials, appealing to environmentally conscious consumers.

### Sectors Adopting This

- **Fitness Equipment Manufacturing:** Companies in the fitness equipment manufacturing industry can explore the creation of portable yoga mats with innovative features.
- **Outdoor Retail:** Opportunity for outdoor retail stores to offer portable yoga mats that cater to customers' on-the-go lifestyle.
- **Sustainable Product Manufacturing:** Sustainable product manufacturers can tap into the market demand for eco-friendly yoga mats.

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