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# Festive Minimalist Candles
D.S. & DURGA's Portable Xmas Tree Creates a Comforting Holiday Aroma

By Laura McQuarrie | Published 2020-11-03 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/portable-xmas-tree
References: [thezoereport](https://www.thezoereport.com/p/ds-durgas-candles-feature-your-favorite-winter-smells-like-portable-xmas-trees-fireplaces-41424613) & [dsanddurga](https://dsanddurga.com/collections/featured/products/portable-xmas-tree)

Fans of the Portable Fireplace candle by [D.S. & DURGA](https://www.trendhunter.com/trends/festive-cologne) will be delighted to discover the brand's newest release, the D.S. & DURGA Portable Xmas Tree candle. The [limited-edition candle](https://www.trendhunter.com/trends/little-golden-glows) has top notes of fir, heart notes of blue spruce and Siberian pine cone, plus grounding base notes of dry needles and red cedarwood.

Like each of D.S. & DURGA's candles, this one has a graphic label that captures the whole essence of the scent with just a few simple lines and shapes.

Since [holiday celebrations](https://www.trendhunter.com/trends/lohn-panettone-candle) will look different this year for many, this candle has the potential to help aromatically dress a home for the holidays, whether or not a household decides to put up a tree.

Image Credit: D.S. & DURGA

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 53% | Activity: 67% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Portable Xmas Tree Candles:** The rise of portable Christmas tree candles that create a comforting holiday aroma.
- **Minimalist Candle Labels:** The trend of graphic labels that capture the essence of a scent with simplicity.
- **Alternative Holiday Celebrations:** The growing interest in alternative ways to celebrate holidays and create a festive atmosphere.

### Industries Being Reshaped

- **Home Fragrance:** The home fragrance industry can tap into the demand for portable Christmas tree candles and related scents.
- **Design and Packaging:** The design and packaging industry can explore creative and minimalist label designs for candles and other scented products.
- **At-home Celebrations:** Industries related to home decor, entertainment, and event planning can provide products and services to support alternative holiday celebrations at home.

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