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# House-Warming Spell Kits
This Portable Spell Kit from HausWitch Promotes Positive Energy at Home

By Jana Pijak | Published 2017-06-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/portable-spell-kit
References: [hauswitchstore](https://hauswitchstore.com/shop/hauswarming-spell-kit/)

This portable spell kit from HausWitch promotes positive energy within a new home. The 'HausWarming' spell kit is beautifully branded, and is sold in a house-shaped cardboard package -- inspired by the retailer's visual identity.

Based in Salem, Massachusetts, HausWitch offers [home and healing products](https://www.trendhunter.com/trends/home-fragrance-collections) that are marketed to spiritual Millennials. This design-conscious spell kit is one of its best sellers, and consists of [two candles, two wooden candle holders](https://www.trendhunter.com/trends/artisanal-candle-collection), citrine stones and [cinnamon-scented incense](https://www.trendhunter.com/trends/incense-holder-kit).

Additionally, the portable spell kit includes a cozy home potion that aims to make a new residence more personalized, along with a glass spray bottle for storing custom elixirs. Lastly, the kit is complete with a meditation postcard which lists each of the contents inside.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 21% | Activity: 25% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Why This Trend Is Growing

- **Spiritual Home Products:** There is an opportunity for companies to create and market more design-conscious home products to spiritual Millennials.
- **Portable Spell Kits:** Companies can commercialize portable spell kits that can be used for various purposes, like promoting positive energy in new homes.
- **Personalized Home Potions:** The trend of personalized home potions can lead to the development of customizable and portable fragrance kits.

### Industries Being Reshaped

- **Home Decor:** Home decor companies can incorporate spiritual elements into their products to attract the growing market of spiritual Millennials.
- **Wellness:** Wellness companies can capitalize on the trend of promoting positive energy at home through products like portable spell kits.
- **Fragrance:** Fragrance companies can expand their target audience and create portable and customizable fragrance kits with spiritual elements like cinnamon-scented incense.

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