# Portable Rechargeable Refrigerators The 'Ooino' Portable Refrigerator Features a Horizontal Design By Michael Hemsworth | Published 2016-12-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/portable-refrigerator References: [yankodesign](http://www.yankodesign.com/2016/12/08/notabluetoothspeaker/) The 'Ooino' is a [portable refrigerator](https://www.trendhunter.com/trends/portable-fridge1) that enables users to pick it up and take it with them whenever desired. While the majority of refrigerators on the market feature a vertical design aesthetic, the 'Ooino' is instead designed to be horizontal unit. This likens the design to a [chest freezer or a cooler](https://www.trendhunter.com/trends/oyster-tempo-1) to be great for fresh foods and beverages. The 'Ooino' is the design work of JaeYoung Kim and features a control panel on the top lid of the unit. The refrigerator is outfitted with a [rechargeable battery](https://www.trendhunter.com/trends/anker-solix-everfrost-2) that allows it to be brought anywhere with ease as well as a docking base for when recharging it required or it's ready to be docked for extended periods. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Portable Refrigeration:** The trend towards smaller, more portable refrigerators presents an opportunity for designers to create new, innovative products like the 'Ooino'. - **Horizontal Design:** Horizontal design in refrigeration may disrupt the dominance of vertical designs and open up the market for new entrants like the 'Ooino'. - **Rechargeable Appliances:** Rechargeable appliances like the 'Ooino' represent a step towards sustainable and eco-friendly solutions in the home appliance market. ### Industries Being Reshaped - **Home Appliances:** Home appliance manufacturers can incorporate the trend toward portable and rechargeable designs like the 'Ooino' into their product lines to appeal to consumers looking for convenience and sustainability. - **Outdoor Gear:** Outdoor gear companies could capitalize on the trend towards portable refrigeration by incorporating products like the 'Ooino' into their lines for camping and other outdoor activities. - **Food and Beverage:** Food and beverage companies could partner with designers and manufacturers of portable refrigeration solutions like the 'Ooino' to create new opportunities for keeping products fresh and accessible in a variety of settings. ## Related on Trend Hunter - [Suitcase-Style Mini Fridge](https://www.trendhunter.com/trends/smart-mini-fridge.md) - [Portable Ice Maker Refrigerators](https://www.trendhunter.com/trends/ecoflow-glacier.md) - [Portable Dual-Compartment Fridges](https://www.trendhunter.com/trends/portable-dualcompartment-fridges.md) - [Energy-Efficient Portable Fridges](https://www.trendhunter.com/trends/energyefficient-portable-fridges.md) - [Solar-Powered Car Freezers](https://www.trendhunter.com/trends/lion-mini.md) - [Backpack Car Fridges](https://www.trendhunter.com/trends/litheli-frozenpack.md) - [Bespoke Multi-Section Refrigerators](https://www.trendhunter.com/trends/arte-mini-refrigerator.md) - [Eco Power Ice-Free Coolers](https://www.trendhunter.com/trends/lioncooler-pro.md) - [Portable Freezer Integrated Backpacks](https://www.trendhunter.com/trends/litheli.md)