# Celebrity-Created Teeth Whiteners MOON Co-Created a Portable Oral Care Product with Kendall Jenner By Laura McQuarrie | Published 2019-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/portable-oral-care References: [prnewswire](https://www.prnewswire.com/news-releases/kendall-jenner-celebrates-launch-of-the-new-elevated-oral-care-collection-moon-300837677.html) & [moonoralcare](https://moonoralcare.com/products/kendall-jenner-teeth-whitening-pen) MOON offers a fresh new take on oral care with aesthetically pleasing products that can proudly be displayed on a bathroom countertop, as well as portable oral care products that are ideal for on-the-go use. The entirety of the range of certified vegan and cruelty-free, featuring antioxidant-packed plant-based ingredients like coconut oil, cranberry extract, black tea, Dead Sea salt, ginseng and echinacea. MOON collaborated with [Kendall Jenner](https://www.trendhunter.com/trends/crumbl-kardashian-jenner-week-menu) on the Kendall Jenner Teeth Whitening Pen, which features an antioxidant-rich Elixir III blend made from some of Kendall's favorite natural ingredients such as lavender oil, strawberry extract and honeysuckle flower. The grab-and-go teeth whitening pen boasts a fresh vanilla mint flavor, a free-from formula and the ability to brighten one's smile instantly and provide lasting, long-term results. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 38% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Aesthetically Pleasing Oral Care Products:** There is an opportunity for companies to create oral care products that are visually appealing and can be proudly displayed in the bathroom. - **Portable Oral Care Products:** There is the potential for developing oral care products that are convenient for on-the-go use. - **Plant-based and Natural Ingredients:** There is a demand for oral care products that feature plant-based and natural ingredients. ### Sectors Adopting This - **Oral Care Industry:** Companies in the oral care industry can explore creating aesthetically pleasing products and portable options to meet consumer needs. - **Beauty Industry:** Beauty companies can tap into the trend of natural and plant-based ingredients by developing oral care products with similar characteristics. - **Celebrity-endorsed Products Industry:** There is an opportunity to collaborate with celebrities to create dental care products that align with their personal brand and appeal to their fanbase. ## Related on Trend Hunter - [Dual-Sided Teeth Brighteners](https://www.trendhunter.com/trends/smile-perfector-duo.md) - [Glowing Oral Devices](https://www.trendhunter.com/trends/platinum-pro-glow-teeth.md) - [Efficient Teeth Brightening Strips](https://www.trendhunter.com/trends/platinum-express-dissolving-whitening-strips.md) - [Festive Oral Care Collections](https://www.trendhunter.com/trends/moon-x-hello-kitty.md) - [Detoxifying Charcoal Mouthwashes](https://www.trendhunter.com/trends/charcoal-mouthwashes.md) - [Ultra-Sweet Dessert Toothpastes](https://www.trendhunter.com/trends/moral-oral-beauty.md) - [AR-Powered Teeth Whitening](https://www.trendhunter.com/trends/colgate-and-perfect-corp.md) - [Express Teeth Whitening Kits](https://www.trendhunter.com/trends/colgate-teeth-whitening-kits.md) - [Purple-Colored Correction Toothpastes](https://www.trendhunter.com/trends/corrector-toothpaste.md)