# High-Tech Portable Neck Massagers Snailax Offers Shiatsu and Hand-Grip Massage Options By Kalin Ned | Published 2018-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/portable-neck-massager References: [kickstarter](https://www.kickstarter.com/projects/1431113034/snailax-shiatsu-and-hand-grip-neck-and-shoulder-ma?ref=newest&ref=discovery) & [snailax](http://www.snailax.com/) Snailax is an innovative portable neck massager that boasts convenience and therapeutic release. As day-to-day life can be stressful and have a particularly negative impact on the way the body feels and handles itself, Snailax offers a convenient and immediate solution. The revolutionary technology is informed by the movements of trained hands and is designed to "mimic [the] vigorous penetration [of] a massage therapist." The portable neck massager offers [Shiatsu and Hand-grip](https://www.trendhunter.com/trends/heating-pad-and-body-massager) to ease areas of the neck and shoulders into a calm and reduced-stress state. The device's nodes are highly adaptive and silicone-covered to create a soothing sensation. Snailax has a heat function as well. The portable neck massager has two modes — a uniform speed for a kneading style and a slow speed with a pulsating style. Although it is specified to be for the neck and shoulders, one can use Snailax in a number of ways, including on the belly, waist or [legs](https://www.trendhunter.com/trends/leg-massagers). ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 55% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Portable Neck Massagers:** Disruptive innovation opportunity: Develop advanced technology to provide customized massage experiences based on user's preferences. - **Convenient and Immediate Solutions:** Disruptive innovation opportunity: Create on-demand wellness services that bring therapeutic relief to busy individuals at any time and place. - **Adaptive and Silicone-covered Nodes:** Disruptive innovation opportunity: Design customizable massage devices that adjust to the unique needs and preferences of each individual. ### Who This Affects Most - **Wellness and Relaxation:** Disruptive innovation opportunity: Integrate artificial intelligence and machine learning to create personalized wellness solutions for stress relief and relaxation. - **Consumer Electronics:** Disruptive innovation opportunity: Develop wearable tech that combines health monitoring and massage capabilities for enhanced well-being. - **E-commerce and On-demand Services:** Disruptive innovation opportunity: Build platforms that offer on-demand, at-home massage experiences through partnerships with massage therapists and technologically advanced massage devices. ## Related on Trend Hunter - [Smart-Designed Neck Massagers](https://www.trendhunter.com/trends/smartdesigned-neck-massager.md) - [Pain Relief Neck Massagers](https://www.trendhunter.com/trends/portable-ultrasound-massager.md) - [Voice-Controlled Massagers](https://www.trendhunter.com/trends/voicecontrolled-massager.md) - [Ultrasonic Body-Worn Massagers](https://www.trendhunter.com/trends/softmoshi-s1.md) - [De-Stressing Wearable Massagers](https://www.trendhunter.com/trends/am1.md) - [Relaxing Eye Massagers](https://www.trendhunter.com/trends/naipo-eye-massagers.md) - [Electric Scalp Massagers](https://www.trendhunter.com/trends/hebaodan.md) - [Travel-Ready Muscle Massagers](https://www.trendhunter.com/trends/mini-gun-massager.md) - [Temp-Controlled Back Massagers](https://www.trendhunter.com/trends/the-back-dragon.md)