# Portable Medical Information Zaptag By Hobbyist | Published 2007-05-02 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/portable-medical-information-zaptag References: [gearlog](http://www.gearlog.com/2007/05/zaptag_portable_medical_inform.php) & [gadgetstorm](http://www.gadgetstorm.com/product-3140-Zaptag.html) Zaptag is a water resistant USB flash drive for critical information such as your name, blood type, insurance information, and important notes like drug allergies. The price is roughly $80. n GearLog notes, "Having critical information can mean the difference between life and death in a life-threatening situation." **Implications** - Today's consumers have on-the-go lifestyles, and many are looking for cutting edge ways to keep their [medical information](https://www.trendhunter.com/trends/medical-alert-device) close at hand in case of an emergency. [Medical bracelets](https://www.trendhunter.com/trends/luxurious-safety-bracelet) and ID cards let consumers do so in an analog way, but this [tiny USB drive](https://www.trendhunter.com/trends/sandisk-1) offers first responders an instant way to access the user's health information. Companies can take advantage of this opportunity by developing health devices that are similarly tech savvy. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 25% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **On-the-go Medical Information:** Consumers are seeking more tech-savvy ways to keep their medical information within their reach in case of an emergency. - **Portable Health Devices:** The demand for portable health devices is on the rise due to consumers' active lifestyles and the need for quick access to critical medical information. - **Digital ID Cards for Healthcare:** Digital ID cards or USB drives with critical medical information can replace traditional healthcare ID cards, providing an opportunity for innovation in healthcare technology. ### Where This Applies - **Healthcare Technology:** Healthcare technology companies can develop more portable and tech-savvy devices to keep up with the demand for quick access to critical medical information. - **Wearable Technology:** Wearable technology companies can develop devices that have a more medical focus, such as bracelets or USB drives, to help consumers keep their medical information within reach. - **Emergency Services:** Emergency services can take advantage of the availability of medical information technology to improve their response times and services. ## Related on Trend Hunter - [Portable Defibrillators](https://www.trendhunter.com/trends/portable-defibrillator.md) - [Disease-Detecting Medical Wristbands](https://www.trendhunter.com/trends/teltonika.md) - [Medication-Storing Health Wearables](https://www.trendhunter.com/trends/medbot-smartwatch-concept.md) - [Design-Led Pill Organizers](https://www.trendhunter.com/trends/the-stylish-pill-box.md) - [Health-Tracking Swimmer Bracelets](https://www.trendhunter.com/trends/soswim-safety-bracelet.md) - [Mobile Healthcare Exam Devices](https://www.trendhunter.com/trends/handheld-medical-device.md) - [Display-Equipped Item Trackers](https://www.trendhunter.com/trends/phototag.md) - [Luxurious Safety Bracelets](https://www.trendhunter.com/trends/luxurious-safety-bracelet.md) - [Data-Protecting USB Keys](https://www.trendhunter.com/trends/nukii.md)