# Gourmet Coffee Shop Wraps This Chain is Expanding Its Exisiting Line of Portable Meal Options By Katherine Pendrill | Published 2016-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/portable-meal-options References: [brandeating](http://www.brandeating.com/2016/03/starbucks-introduces-steak-to-menu-with-new-wrap.html) & [starbucks](http://www.starbucks.com/menu/food/bistro-boxes/southwest-style-steak-wrap) [Starbucks](https://www.trendhunter.com/trends/spicy-falafel-pocket) is expanding its portable meal options with the addition of its new [Southwest](https://www.trendhunter.com/trends/southwest-steak-burrito)-Style Steak Wrap. In recent years, the chain has been adding a number of gourmet food items to its menu in an effort to compete with other [quick service restaurants](https://www.trendhunter.com/trends/bbq-ranch-crispy-tender). The latest menu addition gives consumers a hearty option when it comes to grabbing a bite on the go. The new Southwest-Style Steak Wrap joins Starbucks' existing Bistro Box selection. The new dish consists of grilled fajita steak covered in chimichurri sauce and wrapped in a sweet potato tortilla. In addition to the strips of steak, the wrap also include jicama, peppers, fire-roasted corn, lettuce and a savory black bean spread. The wrap even comes with blue corn chips and a spicy chipotle sauce on the side. The new menu item demonstrates Starbucks' continued effort to expand its existing line of portable meal options. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 37% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Expansion of Gourmet Meal Options:** Starbucks is expanding its gourmet meal options to compete with quick service restaurants, creating opportunities for disruption within the food industry. - **Demand for Portable Meals:** As Starbucks adds more portable meal options, the trend for grab-and-go food continues to grow, providing opportunities for innovation within the prepared food industry. - **Incorporation of Ethnic Flavors:** The Southwest-Style Steak Wrap's incorporation of Southwestern flavors highlights the growing trend of incorporating global and regional cuisines, creating opportunities for disruptors within the food industry. ### Sectors Adopting This - **Retail Food and Beverage:** As Starbucks expands its gourmet meal options and portable meal offerings, there are opportunities for innovation and disruption within the retail food and beverage industry. - **Quick Service Restaurant:** Starbucks is positioning itself to compete with quick service restaurants, positioning the company as a potential disruptor within the quick service restaurant industry. - **Prepared Foods:** The demand for portable meals continues to grow, creating opportunities for disruptors within the prepared foods industry as companies work to develop new and innovative on-the-go meal options. ## Related on Trend Hunter - [Coffee Shop Falafel Wraps](https://www.trendhunter.com/trends/spicy-falafel-pocket.md) - [Plant-Based Pulled Pork Wraps](https://www.trendhunter.com/trends/unlimeat-pulled-pork-wrap.md) - [Southwest-Inspired Steak Burrito](https://www.trendhunter.com/trends/southwest-steak-burrito.md) - [Grilled Mid-Day Wraps](https://www.trendhunter.com/trends/grilled-lunchwraps.md) - [Hand-Held Wrap Options](https://www.trendhunter.com/trends/premium-wraps.md) - [Fajita-Style Chicken Wraps](https://www.trendhunter.com/trends/jack-wraps.md) - [Flavor-Enhanced QSR Wrap Menus](https://www.trendhunter.com/trends/mcdonalds-mcwrap-and-chicken-snack-wrap.md) - [Southwest-Style Caesar Wraps](https://www.trendhunter.com/trends/southwest-chicken-caesar-wrap.md) - [Discounted Chicken Wrap Meals](https://www.trendhunter.com/trends/chicken-tender-wrap.md)