# Handheld Ice Cream Blocks These Portable Ice Cream Treats Come in a Rectangular Bar Format By Laura McQuarrie | Published 2016-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/portable-ice-cream References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/06/muse-ice-cream.html) & [mokalache.design](http://www.mokalache.design/) There are already dozens of kinds of [portable ice cream treats](https://www.trendhunter.com/trends/frozen-treat1) on the market that take the form of cones and sandwiches, but these ones are frozen in a solid block format. For the summer months of the year, Muse Chocolate Concept decided to expand with a collection of vibrant ice cream packaging created by Spain's Mô Kalache Design. Unlike many ice cream desserts, these ones are pressed into [rectangular bar forms](https://www.trendhunter.com/trends/nutty-sundae-ice-cream-bars) and are served up in box-shaped containers. For on-the-go eating, the [single-serve treats](https://www.trendhunter.com/trends/magnum-bonbons) can be removed from their protective foil wrapping and enjoyed in a convenient handheld format. The color scheme of each vibrantly patterned packaging design matches the corresponding ice cream flavor inside, offering a more upscale branding treatment than most grocery store frozen desserts are given. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 83% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Portable Ice Cream Treats:** Disruptive innovation opportunity: Develop unique packaging designs and flavors to stand out in the market of portable ice cream treats. - **Rectangular Bar Format:** Disruptive innovation opportunity: Experiment with different shapes and forms of ice cream treats to create a more unique and convenient eating experience. - **Vibrant Packaging Design:** Disruptive innovation opportunity: Combine bold and vibrant packaging designs with corresponding flavors to create a more visually appealing and premium branding for ice cream desserts. ### Who This Affects Most - **Frozen Desserts:** Disruptive innovation opportunity: Explore alternative forms and packaging for frozen desserts to attract customers looking for more convenient and unique treats. - **Food Packaging:** Disruptive innovation opportunity: Develop innovative packaging solutions for food products that enhance the consumer experience and differentiate from traditional packaging designs. - **Branding and Packaging Design:** Disruptive innovation opportunity: Merge creative packaging design with branding strategies to create a more distinctive and memorable product identity in the frozen desserts market. ## Related on Trend Hunter - [Logo-Shaped Ice Cream Bars](https://www.trendhunter.com/trends/hagendazs-stickbars.md) - [Grab-and-Go Ice Cream Pouches](https://www.trendhunter.com/trends/ice-cream-pouches.md) - [Donut-Shaped Frozen Desserts](https://www.trendhunter.com/trends/donut-dessert-bars.md) - [Upside Down Ice Creams](https://www.trendhunter.com/trends/vice-versa.md) - [Frozen Candy Bar Confections](https://www.trendhunter.com/trends/candy-bar-ice-cream.md) - [Swirled Textural Frozen Desserts](https://www.trendhunter.com/trends/hagendazs-ice-cream-bars.md) - [Freeze-Dried Ice Cream Cubes](https://www.trendhunter.com/trends/frozen-cloud-by-panfruit.md) - [Snow-Inspired Ice Cream Bites](https://www.trendhunter.com/trends/pols-snow-peaks.md) - [Bar-Style Ice Cream Sundaes](https://www.trendhunter.com/trends/nutty-sundae-ice-cream-bars.md)