# Ice-Free Digital Coolers The Max Burton Portable Fridge Freezer Operates without the Need for Ice By Michael Hemsworth | Published 2016-05-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/portable-fridge-freezer References: [thegreenhead](http://www.thegreenhead.com/2016/05/max-burton-portable-fridge-freezer.php) & [hammacher](http://www.hammacher.com/Product/Default.aspx?sku=88800&PID=5147519&source=cj&utm_source=Affiliate&utm_medium=CPA&utm_campaign=CJ) The Max Burton Portable Fridge Freezer is designed to enable campers or outdoor enthusiasts to avoid having to constantly buy ice in order to keep food fresh. Featuring a rugged design and a powered section for fresh and frozen goods, the unit has a 53-quart capacity and can be set between -7 and 53-degrees Fahrenheit. The Max Burton Portable Fridge Freezer is designed with outdoor lifestyles in mind and is designed to work with vehicles or boats to provide an enhanced experience. The easy-to-use LED control panel keeps information clearly visible, whilst the rugged design is ready to be brought to and from various locations. The [portable fridge](https://www.trendhunter.com/trends/arcticstore-horizon) is capable of maintaining [below freezing temperatures](https://www.trendhunter.com/trends/anker-solix-everfrost-2) for up to two days when powered or up to four hours when not. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 64% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Ice-free Cooling:** Opportunity for disruptive innovation by creating more advanced and efficient cooling systems that eliminate the need for ice. - **Portable Refrigeration:** Opportunity to develop innovative and convenient portable fridge freezers for outdoor enthusiasts and campers. - **Energy-efficient Cooling:** Opportunity for disruptive innovation by creating eco-friendly and energy-efficient cooling solutions for various applications. ### Who This Affects Most - **Outdoor Recreation:** Opportunity for disruptive innovation in the outdoor recreation industry by developing ice-free cooling solutions that enhance the camping and outdoor experience. - **Automotive:** Opportunity for disruptive innovation in the automotive industry by integrating advanced portable fridge freezers into vehicles for enhanced convenience and functionality. - **Marine:** Opportunity for disruptive innovation in the marine industry by creating ice-free cooling solutions specifically designed for boats and marine applications. ## Related on Trend Hunter - [Portable Dual-Compartment Fridges](https://www.trendhunter.com/trends/portable-dualcompartment-fridges.md) - [Rapid Cooling Portable Fridges](https://www.trendhunter.com/trends/portable-fridge1.md) - [Eco Power Ice-Free Coolers](https://www.trendhunter.com/trends/lioncooler-pro.md) - [Backpack Car Fridges](https://www.trendhunter.com/trends/litheli-frozenpack.md) - [Portable Ice Maker Refrigerators](https://www.trendhunter.com/trends/ecoflow-glacier.md) - [Energy-Efficient Portable Fridges](https://www.trendhunter.com/trends/energyefficient-portable-fridges.md) - [Ice-Free Compression Coolers](https://www.trendhunter.com/trends/igloo-icf-series.md) - [Portable Freezer Integrated Backpacks](https://www.trendhunter.com/trends/litheli.md) - [Monochromatic Portable Fridges](https://www.trendhunter.com/trends/green-portable-fridge.md)