# Discreet Golfer Drink Coolers This Golf Portable Cooler Conceals Drinks from Players and Staff By Michael Hemsworth | Published 2016-05-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/portable-cooler References: [7gadgets](http://www.7gadgets.com/2016/05/19/the-golfers-clandestine-cooler/125215) & [hammacher](http://www.hammacher.com/Product/Default.aspx?sku=84961&promo=Category-NewArrivals&catid=60&PID=3227429&source=cj&utm_source=Affiliate&utm_medium=CPA&utm_campaign=CJ) Looking like a piece of equipment for carrying accessories, this portable cooler is designed to be used on the golf course to keep drinks cold and secret. The bag is designed after the likeness of a golf bag and can be carried around the green without anyone being the wiser. The cooler is capable of holding a series of bottles, cans or anything else that one would like to keep cool in a discreet manner. The portable cooler features a series of storage pockets for keeping golf balls and tees rather than just being purely for keeping drinks cold. The bag is completely insulated to ensure drinks, snacks and whatever else is desired is kept cool all day long. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 11% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Discreet Drink Cooler:** Opportunity for creating portable coolers that resemble different objects to discreetly carry drinks. - **Multipurpose Coolers:** Opportunity to design coolers with storage pockets for additional items, providing convenience for users. - **Insulated Bags:** Opportunity for developing insulated bags that can keep drinks and snacks cool for extended periods. ### Sectors Adopting This - **Outdoor Sporting Goods:** Disruptive innovation opportunity for outdoor sporting goods companies to create discreet drink coolers for golfers. - **Beverage Packaging:** Opportunity for beverage packaging companies to collaborate with coolers manufacturers to design innovative and discreet packaging solutions. - **Travel and Leisure:** Inclusive market opportunity for travel and leisure companies to provide stylish and functional discreet coolers for various activities. ## Related on Trend Hunter - [Soft-Sided Bag-Style Coolers](https://www.trendhunter.com/trends/jones-ranger-share-bag-cooler.md) - [Rapid-Chilling Beverage Holders](https://www.trendhunter.com/trends/portable-drink-cooler.md) - [Transparent Backpack Coolers](https://www.trendhunter.com/trends/icemule-clear.md) - [Insulated Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware.md) - [Hybrid Cooler Backpacks](https://www.trendhunter.com/trends/cooli.md) - [Garment-Inspired Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware-the-aloha.md) - [Twistable Golf Ball Containers](https://www.trendhunter.com/trends/attomax-golf-pouch.md) - [Freezer-Friendly Six-Pack Holders](https://www.trendhunter.com/trends/beer-can-holder.md) - [Portable Wine Coolers](https://www.trendhunter.com/trends/portable-wine-cooler.md)