# Artistic Portable Coffee Mugs The Starbucks x Hiroshi Fujiwara Collaborative Coffee Set is Bold By Michael Hemsworth | Published 2017-05-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/portable-coffee-mug References: [hypebeast](https://hypebeast.com/2017/5/starbucks-hiroshi-fujiwara-coffee-set) The [Starbucks](https://www.trendhunter.com/trends/starbucks-mount-fuji-glass-mug) x [Hiroshi Fujiwara](https://www.trendhunter.com/trends/fuoriserie-by-hiroshi-fujiwara) Collaborative Coffee Set is available at [Starbucks Japan](https://www.trendhunter.com/trends/2026-starbucks-japan-sakura-collection) and consists of a traditional mug, a portable coffee mug and a membership card. The set comes as the brand's latest collaborative design, which has been split into two distinct variations including an all-gray design and another using AMKK floral visuals by Hiroshi Fujiwara. The Starbucks x Hiroshi Fujiwara Collaborative Coffee Set is set to hit shelves at locations across Japan starting on June 23 and comes as an artistic creation that will offer a stylish way to enjoy your coffee either at home or while on-the-go. The limited-edition designs will likely draw attention from the design-conscious who are either looking for a more subtle option or a bolder choice. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 33% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Collaborative Design Sets:** The trend towards artistic and limited-edition collaborative design sets creates opportunities for companies to attract design-conscious consumers. - **Portable Coffee Mugs:** The trend towards portable coffee mugs presents opportunities for companies to create stylish and on-the-go options for coffee drinkers. - **Membership Cards:** The trend towards including membership cards in collaborative design sets creates opportunities for companies to build customer loyalty. ### Industries Being Reshaped - **Coffee and Beverage:** The coffee and beverage industry can capitalize on the trend of portable coffee mugs and collaborative design sets to attract design-conscious coffee drinkers. - **Retail:** The retail industry can take advantage of the trend towards membership cards included in collaborative design sets to increase customer loyalty and encourage repeat purchases. - **Fashion and Accessories:** The fashion and accessories industry can explore the trend of incorporating stylish and portable coffee mugs in their product offering to appeal to coffee-drinking consumers. ## Related on Trend Hunter - [Landmark-Inspired Glass Mugs](https://www.trendhunter.com/trends/starbucks-mount-fuji-glass-mug.md) - [Playful Coffee Merch Collabs](https://www.trendhunter.com/trends/starbucks-x-mofusand.md) - [Dusk Floral Coffee Carriers](https://www.trendhunter.com/trends/sakura-drinkware-collection.md) - [Artistic QSR Merch](https://www.trendhunter.com/trends/tim-singleton.md) - [Pastel-Hued Winter Tumblers](https://www.trendhunter.com/trends/shining-winter.md) - [Co-Branded Hydration Tumblers](https://www.trendhunter.com/trends/starbucks-x-stanley.md) - [QSR Cafe-Themed Luxe Bags](https://www.trendhunter.com/trends/porter-and-starbucks.md) - [Dazzling Holiday Drinkware Collections](https://www.trendhunter.com/trends/bright-holiday.md) - [Limited-Edition Cup Capsules](https://www.trendhunter.com/trends/shade-akanbi.md)