# Portable Closets Innovative Levi's Storage Folds Under the Bed By Alex Scott | Published 2010-01-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/portable-closets References: [swipelife](http://swipelife.com/2010/01/12/levis-pop-up-closet/#more-34752) & [levis](http://levis.com) If everyone could have one wish as to how they would change their apartment, I bet a good majority would choose more closet space. Levi’s has answered that wish in kind with these portable closets. No longer will you have to stuff your t-shirts into a tightly compressed ball as you now can have secondary storage space that you can fold down and slide under your bed. More viral marketing than actual product launch, I think if enough people catch on to these portable closets, there will be enough demand to start putting them in retail stores. IKEA, eat your heart out. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 48% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Portable Closets:** Levi's innovative portable closets offer a disruptive solution for limited closet space in apartments. ### Who This Affects Most - **Furniture:** Furniture retailers can capitalize on the demand for portable closets by offering innovative storage solutions for small spaces. - **Home Organization:** Companies in the home organization industry can explore incorporating portable closets into their product offerings to cater to customers' need for efficient storage solutions. - **Retail:** Retailers can potentially benefit from the popularity of portable closets by stocking and promoting these products in their stores. ## Related on Trend Hunter - [Lightweight Soft-Body Underbed Storage](https://www.trendhunter.com/trends/seasonal-storage.md) - [Open-Concept Clothing Racks](https://www.trendhunter.com/trends/bauhutte-clothes-hanger-rack.md) - [Pop-Up Closet Suitcases](https://www.trendhunter.com/trends/moma-solgaard.md) - [Discreet Folding Shelf Designs](https://www.trendhunter.com/trends/folding-shelf.md) - [Folding Garment Care Caddies](https://www.trendhunter.com/trends/joseph-joseph-pocket-plus.md) - [Connected Curated Wardrobe Designs](https://www.trendhunter.com/trends/lookandme-closet.md) - [Apartment-Inspired Drawer Concepts](https://www.trendhunter.com/trends/apt-drawers.md) - [Storage-Conscious Clothing Hangers](https://www.trendhunter.com/trends/coat-hingers.md) - [Minimalist Wardrobe Dehumidifiers](https://www.trendhunter.com/trends/wardrobe-dehumidifier.md)