# Roving Theater Trucks This Portable Cinema Delivery Truck Took a Movie to the People By Laura McQuarrie | Published 2015-04-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/portable-cinema References: [adsoftheworld](http://adsoftheworld.com/media/ambient/for_some_inexplicable_reason_cinema_delivery) Knowing that very few people make an effort to go to the movies in Hungary, a [portable cinema](https://www.trendhunter.com/trends/soundcore-nebula-x1-pro) was set up to help bring the big screen to people. This was devised as a promotional marketing stunt for a film called 'For Some Inexplicable Reason.' Since the people who created this movie are all up-and-coming talents with little public recognition, this was a successful way to make sure the work of these creatives was recognized. Like a [pizza](https://www.trendhunter.com/trends/the-moving-box-table), the [cinema truck could be ordered online](https://www.trendhunter.com/trends/ridevu) for seven friends. The Cinema Delivery truck would then park in a spot closest to home, so that very little effort had to go into watching this movie—all you'd have to do is show up. As a result of this unique campaign, For Some Inexplicable Reason got the coverage it deserved. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 16% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Portable Cinema Delivery:** The trend of portable cinema delivery services can disrupt the traditional movie theater industry by offering a more convenient and personalized movie viewing experience. - **Pop-up Movie Theaters:** The trend of pop-up movie theaters can disrupt event planning and entertainment industries by providing an alternative, temporary venue for screenings. - **Promotional Mobile Entertainment:** The trend of using promotional mobile entertainment tactics (such as the cinema truck) can disrupt traditional marketing strategies by offering a unique and memorable way to promote products or services. ### Industries Being Reshaped - **Movie Theater:** The movie theater industry can benefit from implementing portable cinema delivery services as an additional revenue stream and a way to provide a more personalized experience for customers. - **Event Planning:** The event planning industry can explore the use of pop-up movie theaters as a temporary venue option for various events, providing a unique experience for attendees. - **Marketing:** The marketing industry can benefit from exploring the use of promotional mobile entertainment tactics like the cinema truck as a way to create memorable and impactful campaigns for their clients. ## Related on Trend Hunter - [Pizza Rental Pop-Ups](https://www.trendhunter.com/trends/crustbuster.md) - [Movie-Inspired Truck Commercials](https://www.trendhunter.com/trends/ram-truck.md) - [Popcorn-Focused Cinema Campaigns](https://www.trendhunter.com/trends/bring-your-own-buckets.md) - [Multipurpose Mobile Trailer Designs](https://www.trendhunter.com/trends/panasonic-well-cabin-offmo.md) - [Popcorn Dispenser Billboards](https://www.trendhunter.com/trends/popcorn-dispenser-billboard.md) - [Hong Kong Pizza Popups](https://www.trendhunter.com/trends/pop-up-pizza-hut.md) - [Timely Delivery-Centric Billboards](https://www.trendhunter.com/trends/pizza-pizza-4.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [3D On-Screen Cinema Ads](https://www.trendhunter.com/trends/pvr.md)