# Palm-Sized Breast Pumps Medela's Freestyle Flex Portable Breast Pump Weighs Less Than a Pound By Laura McQuarrie | Published 2019-11-26 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/portable-breast-pump References: [prnewswire](https://www.prnewswire.com/news-releases/freestyle-flex-launches-from-medela-giving-moms-more-mobility-with-a-powerful-palm-sized-breast-pump-300965064.html) & [medelabreastfeedingus](http://www.medelabreastfeedingus.com/products/1067/freestyle-flex-double-electric-breast-pump) Medela is introducing a portable breast pump called the Freestyle Flex that boasts an ultra-lightweight design, a USB charging cord and a form that supports a consistent, hands-free pumping experience. The product itself is compact enough to fit in the palm of one's hand and weighs less than a pound. The lightweight yet powerful device was created to support modern mothers who desire the freedom and flexibility to pump anywhere on the go. As well as being a valuable product for its high-performance features and size, the Medela Freestyle Flex has the ability to be used with the companion MyMedela app, which is useful for tracking pumping progress and checking in on the device's battery life. Image Credit: Medela ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 8% | Activity: 46% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What Makes This Trend Stand Out - **Portable Breast Pumps:** Smaller and more portable breast pumps are becoming popular, allowing for more convenient and discreet use - **Smartphone-compatible Medical Devices:** Breast pumps and other medical devices that integrate with smartphone apps are creating opportunities to improve product functionality and user experience - **Lightweight Medical Devices:** Lightweight medical devices like the Medela Freestyle Flex are popularizing a trend of comfortable and easy-to-use medical equipment ### Sectors Adopting This - **Medical Devices:** The medical device industry has an opportunity to create more portable, smartphone-compatible and lightweight devices, improving convenience and user experience - **Women's Health Products:** The market of women's health products can benefit from creating and improving products that provide more freedom and mobility for modern mothers - **Smartphone App Development:** Developers of smartphone apps have an opportunity to design apps that can integrate with medical devices to offer greater convenience and user experience. ## Related on Trend Hunter - [Ultra-Compact Breast Pumps](https://www.trendhunter.com/trends/momcozy-m5.md) - [On-the-Go Hands-Free Pumps](https://www.trendhunter.com/trends/momcozy-m9.md) - [Hands-Free Breast Pumps](https://www.trendhunter.com/trends/momcozy-mobile-style.md) - [Hands-Free Electric Breast Pumps](https://www.trendhunter.com/trends/elvie-stride.md) - [Breastfeeding Pump Devices](https://www.trendhunter.com/trends/willow.md) - [Affordable Portable Breast Pumps](https://www.trendhunter.com/trends/affordable-portable-breast-pump.md) - [Fluttering Breast Pumps](https://www.trendhunter.com/trends/naturalwave-double-electric-breast-pump.md) - [Revolutionary Wearable Breast Pumps](https://www.trendhunter.com/trends/muu-pump.md) - [All-in-One Wearable Pumps](https://www.trendhunter.com/trends/willow-360.md)