# Ancient Grain Breakfast Cups Brekki's Portable Breakfast Cups Feature Fruit on the Bottom By Laura McQuarrie | Published 2020-03-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/portable-breakfast-cups References: [nosh](https://www.nosh.com/news/2020/gallery-chilled-snacking-innovations#pic-9) & [brekki](https://www.brekki.com/) To help busy people enjoy nourishing breakfasts, [Brekki](https://www.trendhunter.com/trends/apples-cinnamon) is introducing portable breakfast cups filled with overnight oats, ancient grains and fruit on the bottom. The new line of overnight oats boasts favorite flavor combinations like Apple & Cinnamon, Banana & Maple Brown Sugar plus a superfood variety that plays on the popularity of acai bowls. As well as being yogurt-like for containing fruit on the bottom, these cups are offered in the standard 5.3-ounce packaging used for yogurt products, which makes them perfect for packing on-the-go breakfasts or lunch snacks. These satiating portable breakfast cups are a hearty alternative to yogurt on its own, as they are dairy-free, non-GMO, gluten-free and suitable for vegan consumers. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 55% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Portable Breakfast Cups:** Disruptive innovation opportunity: Develop innovative packaging solutions for portable breakfast cups to make them more convenient and appealing to busy consumers. - **Ancient Grains:** Disruptive innovation opportunity: Explore ways to incorporate ancient grains into various food products to cater to health-conscious consumers looking for nutritious and sustainable options. - **Overnight Oats:** Disruptive innovation opportunity: Create unique flavor combinations and packaging formats for overnight oats to meet the demand for convenient and healthy breakfast options. ### Industries Being Reshaped - **Packaging:** Disruptive innovation opportunity: Develop eco-friendly and user-friendly packaging solutions for food products, particularly for on-the-go items like portable breakfast cups. - **Health and Wellness:** Disruptive innovation opportunity: Invest in research and development of products that promote health and wellness, such as incorporating ancient grains into food items or offering dairy-free and gluten-free options. - **Convenience Foods:** Disruptive innovation opportunity: Exploit the growing demand for convenient and healthy food options by developing innovative products like overnight oats that can be easily prepared and consumed on the go. ## Related on Trend Hunter - [Plant-Powered Breakfast Jars](https://www.trendhunter.com/trends/oatsu.md) - [Seasonal Ready-To-Eat Oatmeal Products](https://www.trendhunter.com/trends/apples-cinnamon.md) - [Plant-Based Overnight Oats](https://www.trendhunter.com/trends/cocojune.md) - [Plant Protein Oatmeal Cups](https://www.trendhunter.com/trends/protein-oatmeal-cups.md) - [Fruit-Forward Oat Bowls](https://www.trendhunter.com/trends/oakberry.md) - [Vitamin-Rich Breakfast Bowls](https://www.trendhunter.com/trends/sweet-nothings-acai-bowls.md) - [Convenient Breakfast Meals](https://www.trendhunter.com/trends/convenient-breakfast-meal.md) - [Plant Protein Breakfast Cups](https://www.trendhunter.com/trends/scramble-cups.md) - [Dessert-Like Overnight Oats](https://www.trendhunter.com/trends/protein-oats-overnight.md)