# Shoe Department Portable Bars Selfridges Put a Portable Bar in One of Its Shoe Departments By Michael Baxter | Published 2014-02-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/portable-bar References: [psfk](http://www.psfk.com/2014/02/pop-up-mini-bar-selfridges.html) & [leebroom](http://www.leebroom.com/) For those who enjoy a good drink, a portable bar just seems to make good sense. What would make this idea even better though, is if one could buy drinks while doing a bit of shoe shopping as well. [Selfridges London](https://www.trendhunter.com/trends/selfridges-1) has created a portable bar to put in the [Men's Shoe Gallery](https://www.trendhunter.com/trends/cappa-blade-starsway) to mark the first anniversary of the department. The portable bar is being described as "the smallest cocktail bar in the largest men’s shoe-wear department in the world," and for good reason. The bar is quite small by regular bar standards and features a 1960's aesthetic to it. The bar has light snacks as well as a variety of mixed drinks for patrons to enjoy while doing their shopping. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 98% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Portable Bar Trend:** The popularity of portable bars is on the rise, offering convenience and unique experiences for consumers. - **Retail-drink Fusion Trend:** The fusion of retail and drink experiences presents an opportunity to enhance customer engagement and create memorable shopping experiences. - **Niche Department Trend:** Departments focusing on specific themes or products, such as men's shoe departments, are incorporating innovative concepts to attract customers. ### Sectors Adopting This - **Hospitality Industry:** The hospitality industry can take advantage of the portable bar trend by offering mobile beverage services for special events or venues. - **Retail Industry:** Retailers can explore the retail-drink fusion trend by integrating bars or drink experiences within their stores to boost foot traffic and customer satisfaction. - **Fashion Industry:** The fashion industry can embrace the niche department trend by incorporating unique concepts and experiences within specialized departments to create a more immersive and personalized shopping experience. ## Related on Trend Hunter - [American-Style Commercial Bar Designs](https://www.trendhunter.com/trends/commercial-bar-design.md) - [Emotional Introspection Drinking Experiences](https://www.trendhunter.com/trends/glass-and-words.md) - [Stylish Bar Accessories](https://www.trendhunter.com/trends/bar-accessories.md) - [Peanut-Shaped Mobile Bars](https://www.trendhunter.com/trends/nuttiest-dive-bar.md) - [Recycled Bar Installations](https://www.trendhunter.com/trends/bar-installation.md) - [Online Bottled Cocktail Shops](https://www.trendhunter.com/trends/homeboy.md) - [Innovative Wellbeing-Focused Bars](https://www.trendhunter.com/trends/selfridges-1.md) - [Whiskey Barrel-Decorated Bars](https://www.trendhunter.com/trends/laizhou-bar.md) - [Negroni Cocktail Bars](https://www.trendhunter.com/trends/negroni-bar-by-campari.md)