# Narrative Wine Websites Port2Port Wine's 'Stories' Feature Highlights the Romance of Wines By Joey Haar | Published 2017-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/port2port References: [enca](https://www.enca.com/life/food-wine/why-wine-stories-matter) & [port2port.wine](https://www.port2port.wine/stories/the-judgment-of-paris-n5) Port2Port, a South African fine wine retailer, has recently launched a 'Stories' platform on its website to give consumers a more authentic connection to the hundreds of wines that the company offers. Considering that wine has a history dating back thousands of years and a reputation as a classy, romantic drink, using stories to color wine only adds to its appeal. Typically, wine differentiation doesn't stray much beyond basic metrics: things like country of origin, year of vintage, and variety. This leaves little room for an [authentic brand experience](https://www.trendhunter.com/trends/global-wine-experience), as it forces consumers to think of wine as a commodity rather than something deserving of emotional engagement. With Port2Port's Stories platform, [fine wine brands](https://www.trendhunter.com/trends/curated-european-wine) have the opportunity to tell the stories behind the wines, giving consumers a romance that they wouldn't have otherwise. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 60% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Authentic Brand Experience:** Using storytelling to create an emotional connection with consumers and differentiate the brand experience in the wine industry. - **Emotional Engagement:** Highlighting the romance and history of wines to evoke emotional engagement and create a more compelling consumer experience. - **Storytelling in Wine:** Utilizing storytelling to bring depth and character to wine brands, enhancing consumer perception and appreciation. ### Sectors Adopting This - **Wine Retail:** Creating a more authentic and engaging online wine shopping experience by incorporating storytelling. - **Marketing and Advertising:** Leveraging storytelling to create compelling brand narratives and emotional connections in the wine industry. - **E-commerce:** Exploring the use of storytelling to enhance the online shopping experience and increase customer loyalty in the wine industry. ## Related on Trend Hunter - [Interactive Wine Platforms](https://www.trendhunter.com/trends/sharevino.md) - [Limited-Edition Experiential Gifts](https://www.trendhunter.com/trends/maison-louis-jadot.md) - [Personified Wine Campaigns](https://www.trendhunter.com/trends/pleasure-to-meet-you.md) - [Overlooked Wine Bottle Experiences](https://www.trendhunter.com/trends/an-a-to-z-di-vini-divini.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Orange Wine Campaigns](https://www.trendhunter.com/trends/skin-contact.md) - [Charming Wine Tastings](https://www.trendhunter.com/trends/february-wine-tasting.md) - [Accessible New-School Wine Brands](https://www.trendhunter.com/trends/my-favorite-neighbor-wines.md) - [Immersive Wine-Inspired Games](https://www.trendhunter.com/trends/chablis.md)