# Streamlined Men's Skincare Port Products is a Line of Naturally Derived Cosmetics for Men By Rebecca Byers | Published 2015-06-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/port-products References: [portproducts](http://portproducts.com/) Founded by Los Angeles-based Matthew Ruggieri and his sister Madison, [Port Products](https://www.trendhunter.com/trends/johnnie-walker-masters-of-flavour) is a line of stylish and high quality [skincare for men](https://www.trendhunter.com/trends/caldera-lab1). Ruggieri was inspired to create a naturally derived skincare line for men that covered the basics but in a streamlined and stylized way. The Port Products line is characterized by its [minimalist packaging](https://www.trendhunter.com/trends/skincare-routine) and its range of essentials-only items. The Port Products line consists of a cleanser, a shaving cream and a moisturizer, while they also offer a handful of hair care products. The line's understated packaging is ideal when marketing to a demographic that is new to the world of skincare, as its important the product doesn't come off as overwhelming. The Ruggieri siblings are also behind The Motley, an online retailer specializing in stylish, effective skincare products. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 32% | Activity: 36% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Naturally Derived Skincare:** Opportunity for disruptive innovation in the skincare industry by creating natural and minimalist skincare products for men. - **Streamlined Packaging:** Opportunity for disruptive innovation in the packaging industry by creating minimalist packaging that appeals to a new demographic. - **Men's Hair Care Products:** Opportunity for disruptive innovation in the hair care industry by offering a range of essentials-only hair care products for men. ### Who This Affects Most - **Skincare:** Opportunity for disruptive innovation in the skincare industry by creating natural and minimalist skincare products for men. - **Packaging:** Opportunity for disruptive innovation in the packaging industry by creating minimalist packaging that appeals to a new demographic. - **Hair Care:** Opportunity for disruptive innovation in the hair care industry by offering a range of essentials-only hair care products for men. ## Related on Trend Hunter - [Modern Men's Skincare Lines](https://www.trendhunter.com/trends/magnolia-league.md) - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md) - [Limited-Ingredient Skincare](https://www.trendhunter.com/trends/true-barrier-for-men.md) - [Heritage-Inspired Skincare](https://www.trendhunter.com/trends/setu-personal-care.md) - [Men-Specific Skincare Products](https://www.trendhunter.com/trends/caldera-lab1.md) - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md) - [Men-Targeted Skincare Regimes](https://www.trendhunter.com/trends/antiaging-skincare-set.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md)