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# Weaving Luminous Ads
Port Authority MediaMesh Project to Light Up NYC Train Station

By Christopher DeLuca | Published 2011-05-30 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/port-authority-mediamesh
References: [psfk](http://www.psfk.com/2011/05/nycs-port-authority-bus-terminal-to-be-wapped-in-led-powered-mediamesh.html/) & [bx.businessweek](http://bx.businessweek.com/out-of-home-advertising/view?url=http://www.screenmediadaily.com/news-a2amedia-mediamesh-led-building-wrap-digital-signage-facade-advertising-new-york-port-authority-bus-terminal-0014001284.shtml)

The [Port Authority MediaMesh](https://www.trendhunter.com/trends/johnnie-walker-masters-of-flavour) is project that will light up the New York City train station with vibrant and dynamic forms beginning this summer. MediaMesh is a durable metal that can be wrapped around the building; its primary purpose is thought to be advertising, but creative art projects are also a possibility with the material.

The Port Authority MediaMesh project looks like swirling images the swirling images in your i-Tunes player when your listening to your favorite hits. The project is sure to garner attention for a train station famous in its own right.

The MediaMesh material enables fantastic images to be displayed on the exterior while not disrupting the view from the interior. This a remarkable material that you change [outdoor advertising](https://www.trendhunter.com/trends/largescale-digital-signage).

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 13% | Activity: 42% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Key Themes Behind This Trend

- **Dynamic Building Wraps:** Using durable materials like MediaMesh, buildings can be transformed into vibrant and dynamic advertising spaces.
- **Interactive Outdoor Advertising:** The use of MediaMesh allows for interactive and visually stunning advertisements in outdoor spaces.
- **Artistic Building Enhancements:** Creative art projects can be brought to life using the versatile MediaMesh material to enhance the visual appeal of buildings.

### Where This Applies

- **Advertising:** The advertising industry can explore new possibilities for outdoor advertising by utilizing MediaMesh to create eye-catching and interactive advertisements.
- **Architecture:** Architects can leverage MediaMesh as a material to add a dynamic and artistic feature to buildings, enhancing their design and visual appeal.
- **Creative Arts:** The creative arts industry can partner with MediaMesh to create unique and captivating art installations that transform the appearance of buildings.

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