# Invasively Personalized Flyers Pfaff Porsche 'Instant Direct Mail' Puts Your House on a Postcard By Vivian Lau | Published 2012-07-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/porsche-instant-direct-mail References: [fastcocreate](http://www.fastcocreate.com/1681316/porsche-makes-direct-mail-personaland-a-little-bit-creepy) & [pfaffauto](http://www.pfaffauto.com/) The [Pfaff Porsche](https://www.trendhunter.com/trends/canada-10th-anniversary) 'Instant Direct Mail' campaign is a clever marketing attempt to show consumers how close a relationship the auto dealership has with its customers. Pfaff Porsche toured wealthy neighbourhoods in Toronto (their compatible target market) and parked their white, bright and newly released Porsche [911](https://www.trendhunter.com/trends/porsche-experience-precision-level) on the driveways of these designer homes. The crew then got out and took studio-style photos of these cars, uploaded them onto their computer, did a little graphic-editing to make it the flyer background and then printed it right on the spot. These [personally customized auto flyers](https://www.trendhunter.com/trends/smartpress) were delivered straight to their doorstep. Miraculously, 30% of these targeted luxury homes came in for a test-drive. Pfaff Auto did all the work for their potential consumers -- these families did not have to imagine what it would be like if they owned such a luxury car -- the company gave them a concrete snapshot of this very possible future. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 66% | Activity: 70% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Instant Personalization:** Brands are tapping into personalized messaging to establish a deeper connection with consumers. - **On-demand Content Creation:** Brands are creating custom content for consumers in real-time, delivering it straight to their doorsteps. - **Location-based Marketing:** Brands are using targeted geographic data to reach affluent consumers where they live and work. ### Industries Being Reshaped - **Automotive:** The automotive industry is embracing personalized marketing experiences to attract luxury consumers and drive sales. - **Real Estate:** The real estate industry can use personalized direct mail to showcase properties and attract affluent buyers. - **Printing:** Printing companies can offer on-demand content creation services to brands looking to create personalized marketing campaigns. ## Related on Trend Hunter - [Human-Made Car Campaigns](https://www.trendhunter.com/trends/the-coded-love-letter.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Automobile Brand Hot Sauces](https://www.trendhunter.com/trends/cayenne-taste-drive.md) - [Branded Automotive Countryside Tours](https://www.trendhunter.com/trends/porsche-rooftop-camper-experience.md) - [Luxury Auto-Branded Travel Experiences](https://www.trendhunter.com/trends/porsche-travel-experience.md) - [Luxury Car Track Experiences](https://www.trendhunter.com/trends/porsche-experience-precision-level.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)