# Porsche Goes Green Cleaner Cayenne Hybrid Underway By eelicious | Published 2007-07-27 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/porsche-goes-green-cleaner-cayenne-hybrid-underway References: [porsche](http://www.porsche.com/usa/aboutporsche/pressreleases/pag/?pool=international-de&id=2007-07-26) & [cbsnews](http://www.cbsnews.com/stories/2007/07/26/tech/main3100644.shtml?source=RSSattr=SciTech_3100644) It could become a possibility within the next three years, and why should he not? It certainly is a sexier car and with the luxury automaker's recent announcement, we expect it to be even sexier. After increasing pressure and negative criticism from Greenpeace, as well as other environmental groups, [Porsche](https://www.trendhunter.com/trends/porsche-718) revealed its decision to go green. The head of the hybrid program announced that the luxury automaker, in conjunction with the [Volkswagen AG](https://www.trendhunter.com/trends/2024-urus) and [Audi AG](https://www.trendhunter.com/trends/audi-urban-purifier), plans to introduce a hybrid version of the automobile within the next three years. Porsche anticipates the renovation of this four-door luxury sport utility vehicle to reduce fuel consumption by approximately one third. Porsche has continuously rejected claims from Greenpeace, whom purportedly characterized the German automobiles as “Climate Pigs.” With the announcement of the hybrid vehicle under their built, Porsche's responds to Greenpeace via a trilogy of posters; the third and final poster stating, “Concluding the demonstration, Porsche could not resist the temptation to unroll a third large poster stating: “Dear Friends from Greenpeace: Porsche is Better than You Think. But the Good News is that David taking on Goliath was Underestimated, too . . .” ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 43% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Luxury Hybrid Vehicles:** The growing demand for eco-friendly vehicles has created an opportunity for luxury automakers to develop high-end hybrid car models. - **Environmental Pressure on Corporations:** Environmental groups are increasingly scrutinizing corporations and driving them to adopt more eco-friendly practices. - **Renewable Energy in Automotive Industry:** The trend of using renewable energy sources in the automotive industry is gaining momentum and creating opportunities for innovation. ### Who This Affects Most - **Automotive Industry:** Luxury automakers can capitalize on the growing demand for eco-friendly vehicles by developing high-end hybrid car models. - **Renewable Energy Industry:** The automotive industry's shift towards renewable energy sources presents opportunities for innovation and growth in this sector. - **Environmental Activism Industry:** Environmental groups are driving corporations to adopt more sustainable practices, creating opportunities for activism and advocacy organizations. ## Related on Trend Hunter - [Automaker EV Pledges](https://www.trendhunter.com/trends/porsche-718.md) - [Luxury Long-Range Electric SUVs](https://www.trendhunter.com/trends/porsche-cayenne-electric.md) - [Luxe All-Electric Crossovers](https://www.trendhunter.com/trends/2025-porsche-macan-ev.md) - [All-Electric Sports Cars](https://www.trendhunter.com/trends/allelectric-sports-car.md) - [Premium Sporty Electric Vehicles](https://www.trendhunter.com/trends/2025-taycan.md) - [Performance-Driven Electric SUVs](https://www.trendhunter.com/trends/porsche-allelectric-macan.md) - [Electric Luxe Concept Vehicles](https://www.trendhunter.com/trends/mission-x.md) - [Family-Friendly Hypercar Concepts](https://www.trendhunter.com/trends/porsche-mission-s-concept.md) - [Sportscar-Inspired Electric Boats](https://www.trendhunter.com/trends/fantom-air.md)