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# Automotive Computer Gear
The Porsche Designed Mouse & Mousepad is for the Fast & Furious

By Matt Ho | Published 2011-08-21 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/porsche-designed-mouse-mousepad
References: [geeky-gadgets](http://www.geeky-gadgets.com/porsche-designed-mousepad-and-mouse-18-08-2011/) & [7gadgets](http://www.7gadgets.com/2011/08/17/porsche-mouse-pad/40019)

Big car companies like [Lamborghini](https://www.trendhunter.com/trends/razer-blade-16-x-automobili-lamborghini-edition) have been venturing into products outside of cars lately, so it's no surprise to see something like the [Porsche](https://www.trendhunter.com/trends/car-gaming-monitor) Designed Mouse & Mousepad pop up.

Porsche has been doing quite well in terms of lifestyle products. The company has demonstrated its versatility and creative spin on design, which is really getting people interested in its cars. The Porsche Designed Mouse & Mousepad is one of the latest items that strays outside of the automotive sector. The slender shape of the mouse is modeled after the [911](https://www.trendhunter.com/trends/linea-micra) car model and features a "high-resolution 2,000 dpi sensor, 2.4 GHz technology, aluminium mouse wheel," according to Geeky Gadgets. The mouse pad is fairly simple with an all-black colorway with the word "Porsche" embedded on the top. It'll be interesting to see what else the car company comes up with.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 16% | Activity: 23% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Brand Diversification:** Porsche's venture into lifestyle products showcases the opportunity for car companies to expand their brand beyond automobiles.
- **Automotive-inspired Design:** The Porsche Designed Mouse & Mousepad highlights the potential for incorporating car aesthetics into other consumer products.
- **Luxury Tech Accessories:** The demand for luxury tech accessories presents an opportunity for car companies to capitalize on their brand image and create high-end products.

### Industries Being Reshaped

- **Automotive:** Car companies can disrupt the automotive industry by expanding their product offerings to include lifestyle items.
- **Consumer Electronics:** The convergence of technology and design opens up possibilities for car companies to disrupt the consumer electronics industry.
- **Luxury Goods:** The luxury goods industry presents an opportunity for car companies to tap into their brand equity and create exclusive products.

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