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# Luxury Pathfinding Timepieces
Find Your Way With the Porsche Design Compass Watch

By Matt Ho | Published 2011-07-23 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/porsche-design-compass-watch
References: [selectism](http://www.selectism.com/news/2011/07/21/porsche-design-p-6520-compass-watch/) & [porsche-design](http://www.porsche-design.com/international/en/)

Most watch fans are no stranger to multifunctional timepieces, but how many are as stylish as the Porsche Design Compass Watch?

The famed car company continues to impress with a series of products that aren't automotive-related. The latest to come from the crew is the very stylish Porsche Design Compass Watch, which does more than just tell time. The entire accessory has a beautiful black finish that's both simple and dazzling at the same time. Flip open the top and it'll reveal a liquid compass that can be easily removed. There's a scratch-resistant mirror as well that helps align you. The watch will be available for the Northern and Southern hemispheres.

This is a limited edition piece with only 911 units produced, so if you're looking to grab one for yourself, you'd better put in an order soon.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 41% | Activity: 20% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Multifunctional Timepieces:** Disruptive innovation opportunity: Develop innovative timepieces that offer multiple functions and stylish designs.
- **Non-automotive Luxury Products:** Disruptive innovation opportunity: Explore the creation of luxury products in industries unrelated to automobiles, leveraging brand reputation and design expertise.
- **Limited Edition Collectibles:** Disruptive innovation opportunity: Create limited edition products that cater to collectors and create a sense of exclusivity and demand.

### Who This Affects Most

- **Watch Manufacturing:** Disruptive innovation opportunity: Incorporate innovative features, such as liquid compasses or scratch-resistant mirrors, into watch designs to enhance functionality and style.
- **Fashion and Luxury Goods:** Disruptive innovation opportunity: Collaborate with luxury brands to develop unique and stylish accessories that appeal to affluent consumers.
- **Automotive Accessories:** Disruptive innovation opportunity: Expand into the automotive accessories industry, leveraging brand recognition and design expertise to create innovative products.

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