# Posh Industrial Smartphones Porsche Design BlackBerry P9981 Gives the Mobile a Slick Makeover By Matt Ho | Published 2011-10-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/porsche-design-blackberry-p9981 References: [engadget](http://www.engadget.com/2011/10/27/porsche-design-p9981-blackberry-provides-a-long-awaited-design/) & [tbreak](http://tbreak.com/tech/2011/10/hands-on-with-the-porsche-designed-blackberry-p9981/) Even though RIM is getting a really bad rep, Blackberry still managed to pump out the futuristic [Porsche](https://www.trendhunter.com/trends/honor-magic-v2-rsr-porsche-design) Design BlackBerry P9981 for the public. The Porsche Design BlackBerry P9981 gives the company’s mobile phone a serious makeover. The design boasts a boxier look and the buttons have less of a rounded aesthetic and more of a squared one. Like the newer Blackberry, the Porsche [BB](https://www.trendhunter.com/trends/bb-creatif) has touchscreen capability, which stands behind a beautiful, crystal-clear touch display. The main body is constructed from a stainless steel frame that ups the badass department easily. Specs-wise, this bad boy is boasting a 1.2GHz processor, HD video recording, 8GB of internal memory, Blackberry OS 7 and more. According to [Engadget](https://www.trendhunter.com/trends/project-cyberdeck), the Porsche Design BlackBerry P9981 will be sold at about $2,000 and will be available in limited quantities. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 49% | Activity: 68% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Futuristic Mobile Design:** Disruptive innovation opportunity: Explore the market for unique smartphone designs that offer a futuristic and high-end aesthetic. - **Luxury Smartphone Market:** Disruptive innovation opportunity: Create luxury smartphones that are targeted towards high-end consumers looking for premium design and exclusive features. - **Stainless Steel Smartphone Frames:** Disruptive innovation opportunity: Develop smartphones with stainless steel frames to enhance durability and create a rugged yet sophisticated look. ### Industries Being Reshaped - **Consumer Electronics:** Disruptive innovation opportunity: Introduce cutting-edge technology and premium designs to the consumer electronics market to attract high-end customers. - **Luxury Goods:** Disruptive innovation opportunity: Combine technology with luxury craftsmanship to create innovative and exclusive products for the luxury goods industry. - **Smartphone Manufacturing:** Disruptive innovation opportunity: Collaborate with designers and manufacturers to create smartphones with unique and premium materials that stand out in the market. ## Related on Trend Hunter - [Sleek Automotive Design Smartphones](https://www.trendhunter.com/trends/honor-magic-v2-rsr-porsche-design.md) - [Cybertruck-Inspired Luxe Eyewear](https://www.trendhunter.com/trends/p8951.md) - [High-End Automotive Luggage Lines](https://www.trendhunter.com/trends/porsche-design-roadster-aluminum-collection.md) - [Sportscar-Inspired Eyewear](https://www.trendhunter.com/trends/iconic-curved-p8952.md) - [Opulent Alligator Leather Smartphones](https://www.trendhunter.com/trends/vertu-agent-q.md) - [Electric Vehicle Component Smartphones](https://www.trendhunter.com/trends/caviar-iphone-13-pro-electro.md) - [Luxury Platinum-Painted Sports Cars](https://www.trendhunter.com/trends/porsche-panamera-platinum-edition.md) - [Luxury Car Brand Speakers](https://www.trendhunter.com/trends/porsche-design-911.md) - [Luxury Bespoke Smartphones Designs](https://www.trendhunter.com/trends/iphone-2g.md)