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# Car Brand Sneaker Collabs
Porsche Design and PUMA Unveils 3D Printed Sneakers

By Grace Mahas | Published 2023-05-06 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/porsche-design-and-puma
References: [porsche-design](https://www.porsche-design.com/us/en/3d-mtrx-sneaker/)

Porsche Design and PUMA have collaborated to create the 3D MTRX sneaker, an innovative shoe design that blends cutting-edge technology with stylish elements. The sneakers feature a 3D-printed lattice structure in the midsole, inspired by the Porsche Design logo, offering improved performance, durability, and comfort compared to traditional foam midsoles.

The "Superior Energy Return" system converts vertical force into horizontal forward movement, enhancing an athlete's performance. Made from high-quality materials, the sneakers provide maximum cushioning and stability, making them ideal for urban environments. The premium full-grain leather upper and ultralight carbon fiber design elements ensure both comfort and style.

The Porsche Design 3D Matrix Sneakers, priced at $430, are now available in Porsche Design stores and at Porsche-design.com.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 71% | Activity: 61% | Freshness: 15%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **3d-printed Sneakers:** Collaboration between fashion and technology gives rise to sneakers with unconventional designs.
- **Lattice Structure Sneakers:** 3D-printed lattice midsoles offer improved performance, durability, and comfort.
- **Superior Energy Return Sneakers:** Vertical forces are converted into horizontal motion for increased athletic performance.

### Who This Affects Most

- **Fashion:** Collaborations between car brands and fashion brands create an opportunity for innovative designs.
- **Sportswear and Athletic Equipment:** Introducing 3D-printed lattice midsoles and superior energy return systems offer unique selling points for athletic footwear.
- **Automotive:** Collaborating with fashion brands or exploring 3D printing technology can offer opportunities for innovation and diversification.

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