# Strikingly Sophisticated Smartphones The Porsche & BlackBerry P'9981 Model at CES 2012 is Revamped By Senduran Bhakthakumaran | Published 2012-01-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/porsche-and-blackberry-p9981 References: [freshnessmag](http://www.freshnessmag.com/2012/01/13/porsche-design-x-blackberry-p9981-smartphone-hands-on-video/) & [mashable](http://mashable.com/2011/10/28/porsche-blackberry-bold/#32097Porsche-Design-P9981-Maps) The [Porsche](https://www.trendhunter.com/trends/honor-magic-v2-rsr-porsche-design) and Blackberry P'9981 is the result of a team effort that has produced a strikingly sophisticated smartphone from the ashes of [BlackBerry's](https://www.trendhunter.com/trends/unihertz-titan-2) currently burning empire. The German automaker approached BlackBerry for this collaborative effort that has managed to re-instill the professional and classy nature that owners of the BlackBerry were meant to feel. The luxury phone is a revamped model of the BlackBerry Bold 9900 and it is quite evident that the new stainless steel look is eye-catching. The keypad sports a high-tech, yet still simple look that is mirrored in whole by the straight-edged outline of the phone. It comes of as a clean-cut, organized mobile device that promotes the flair for design exhibited by Porsche and the elegance BlackBerry is known for. [CES](https://www.trendhunter.com/trends/senmenti-0-electric-motorcycle) 2012 has become home to a flashy effort made by the Porsche and BlackBerry P'9981; a phone that is priced near $2,000 dollars, has been released in the Middle East and U.K. and will be on its way to North America in the near future. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 97% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Smartphones:** The combination of luxury brands to create a sophisticated smartphone provides opportunities to disrupt the premium smartphone market. - **Collaborative Innovation:** The success of the Porsche and Blackberry P'9981 showcases the potential for cross-industry collaboration to achieve innovative solutions. - **Innovative Designs:** The sleek and unique design of the Porsche and Blackberry P'9981 creates an opportunity for disruptive innovation in smartphone aesthetics. ### Sectors Adopting This - **Luxury Goods:** By teaming up with technology companies to create premium smartphones, luxury goods brands can disrupt the smartphone market with high-end, exclusive products. - **Technology:** The collaboration between luxury and technology brands presents opportunities for the tech industry to expand into higher-end markets. - **Automotive:** The success of the Porsche and Blackberry P'9981 shows the potential for automotive companies to enter the smartphone market with their own designs and features. ## Related on Trend Hunter - [Sleek Automotive Design Smartphones](https://www.trendhunter.com/trends/honor-magic-v2-rsr-porsche-design.md) - [Cybertruck-Inspired Luxe Eyewear](https://www.trendhunter.com/trends/p8951.md) - [Luxury Platinum-Painted Sports Cars](https://www.trendhunter.com/trends/porsche-panamera-platinum-edition.md) - [Collaboration Automotive Smartwatches](https://www.trendhunter.com/trends/porsche-x-garmin-epix-pro.md) - [Sleek Reimagined Luxury Cars](https://www.trendhunter.com/trends/964-cabriolet.md) - [Sportscar-Inspired Eyewear](https://www.trendhunter.com/trends/iconic-curved-p8952.md) - [Luxury Car Brand Speakers](https://www.trendhunter.com/trends/porsche-design-911.md) - [High-End Automotive Luggage Lines](https://www.trendhunter.com/trends/porsche-design-roadster-aluminum-collection.md) - [Electric Vehicle Component Smartphones](https://www.trendhunter.com/trends/caviar-iphone-13-pro-electro.md)