# Beverage-Branded Supercars The Porsche 918 Spyder x Martini Racing Car is High-Powered By Shiori Mine | Published 2012-08-01 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/porsche-918-spyder-x-martini-racing References: [blessthisstuff](http://www.blessthisstuff.com/stuff/vehicles/cars/porsche-918-spyder-x-martini-racing/) & [porsche](http://www.porsche.com/usa/aboutporsche/pressreleases/pag/?pool=international-de&id=2012-07-31) When you bring together a badass supercar marque with a commercial race team, beautiful things like the [Porsche](https://www.trendhunter.com/trends/allelectric-sports-car) 918 Spyder x Martini Racing car are born. The limited-edition vehicle is adorned with the Martini Racing team's signature red, white and blue colors. Powered by a fierce [V8](https://www.trendhunter.com/trends/rb17-hypercar) engine, this irresistible roadster is capable of a maximum speed of 325 km/h and 150 km/h on its all-electric mode. The 918 Spyder is seriously robust on the tracks and functions effortlessly as an everyday cruiser. With only 918 units of the exclusive car set to be produced, racing fans will need to act quickly to avoid missing out on this beauty. The Martini Racing team and Porsche partnership gained extraordinary success during the 70s. The Porsche 918 Spyder x Martini Racing car celebrates the historic collaboration between these two luxury brands. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 38% | Activity: 69% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Brand Collaboration:** The trend of limited edition products created by collaborating with brands across industries can lead to successful marketing opportunities and exclusivity for customers. - **Luxury Vehicle Customization:** The trend of luxury car manufacturers offering customization options for high-end customers can lead to higher profit margins and satisfied customers. - **Sustainability in Supercars:** The trend of incorporating electric or hybrid options in high-performance cars can lead to a more sustainable future for the automotive industry. ### Industries Being Reshaped - **Luxury Automotive Manufacturers:** Luxury automotive manufacturers can partner with lifestyle brands to create limited edition models that cater to the exclusivity and customizability desired by affluent customers. - **Lifestyle Brands:** Lifestyle brands can collaborate with luxury automotive manufacturers for co-branded products that target a niche but lucrative customer base. - **Electric Vehicle Industry:** The electric vehicle industry can explore innovation in the high-performance cars segment to provide more sustainable options for customers looking for environmentally-friendly yet powerful vehicles. ## Related on Trend Hunter - [All-Electric Sports Cars](https://www.trendhunter.com/trends/allelectric-sports-car.md) - [Automotive-Enthused Kitchen Appliances](https://www.trendhunter.com/trends/porsche-x-smeg.md) - [Opulent Automotive Espresso Makers](https://www.trendhunter.com/trends/porsche-x-la-marzocco-linea-micra.md) - [Motorsport Kitchen Collections](https://www.trendhunter.com/trends/the-porsche-x-smeg.md) - [Reimagined Road-Legal Supercars](https://www.trendhunter.com/trends/roadlegal-supercar.md) - [Anniversary-Celebrating Sports Cars](https://www.trendhunter.com/trends/porsche-australia.md) - [Designer-Honoring Sports Cars](https://www.trendhunter.com/trends/911-gt3-90-f-a-porsche.md) - [Sleek Reimagined Racing Cars](https://www.trendhunter.com/trends/porsche-99x.md) - [Track-Racing Supercars](https://www.trendhunter.com/trends/porsche-lmdh-racer.md)