# Neo-Retro Convertibles The Porsche 911 Targa Boasts an Automatic Roof In Place of a Sun Roof By Meghan Young | Published 2014-11-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/porsche-911-targa References: [porsche](http://www.porsche.com/microsite/911-targa/usa.aspx) For the past three generations of the [Porsche](https://www.trendhunter.com/trends/porsche-tequipment-roof-tent) [911 Targa](https://www.trendhunter.com/trends/porsche-design-p8954), the car design has boasted a glorified sun roof to let people enjoy the great outdoors while speeding down the tarmac. For the 2015 model, however, this detail was replaced for a fully automatic roof that retracted to essentially turn the sports car into a convertible. With its retro-inspired body and sleek silhouette, the Porsche 911 Targa is a coveted car that many people will be salivating over. A tribute to the original 1960s model, even the interior has a vintage style about it. Yet the shining feature about the Porsche 911 Targa is its retractable cloth-wrapped roof panel which rest dangerously low over the occupants' heads. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 80% | Activity: 90% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Automated Convertible Roofs:** With the fully automated roof feature of the Porsche 911 Targa, there is an opportunity to develop automative technology for more convenient and seamless use of convertible roofs. - **Retro-inspired Design:** The neo-retro design trend exemplified by the Porsche 911 Targa opens up opportunities for other industries, like fashion or furniture, to incorporate vintage elements into their products. - **Vintage-inspired Interiors:** The vintage-inspired interior design of the Porsche 911 Targa presents an opportunity for auto manufacturers to add retro styling elements to their cars to differentiate their brand from competitors and appeal to consumers who value classic style. ### Where This Applies - **Automotive:** The automotive industry has room to innovate and incorporate more advanced technology, such as fully automated roof systems, to make cars more efficient and convenient for consumers. - **Fashion:** The trend of retro-inspired design in the automotive industry presents an opportunity for fashion brands to incorporate vintage elements into their products, like car-inspired clothing or accessories. - **Furniture:** The neo-retro design trend exemplified by the Porsche 911 Targa presents opportunities for furniture manufacturers to incorporate vintage elements into their products, such as retro-inspired chairs or tables. ## Related on Trend Hunter - [Sports Car Rooftop Tents](https://www.trendhunter.com/trends/porsche-tequipment-roof-tent.md) - [Memorialized Convertible Cars](https://www.trendhunter.com/trends/cayenne-convertible.md) - [Luxurious Glass Roof Sportscars](https://www.trendhunter.com/trends/mc20-cielo-1.md) - [All-Metal Sports Cars](https://www.trendhunter.com/trends/porsche-928-e-concept.md) - [Metallic Sports Car Sunglasses](https://www.trendhunter.com/trends/porsche-design-p8954.md) - [Hardtop Retro-Inspired Cars](https://www.trendhunter.com/trends/morgan-plus-4.md) - [All-Electric Sports Cars](https://www.trendhunter.com/trends/allelectric-sports-car.md) - [Italian Lifestyle Sports Cars](https://www.trendhunter.com/trends/ferrari-roma-spider.md) - [Luxurious Soft-Top Convertibles](https://www.trendhunter.com/trends/granturismo.md)