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# Credit Card Sports Cars
The Porsche 911 Carrera S Centurion is Only for AMEX Black Card Holders

By Allison Love | Published 2010-07-22 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/porsche-911-carrera-s-centurion
References: [notcot.org](http://www.notcot.org/post/32780/) & [sybarites.org](http://www.sybarites.org/2010/07/porsche-911-carrera-s-centurion-edition/)

The [Porsche](https://www.trendhunter.com/trends/porsche-australia) 911 Carrera S Centurion is quite possibly one of the most [exclusive cars](https://www.trendhunter.com/trends/aston-martin-valiant) I've ever come across. This particular Porsche is only available to three [American Express](https://www.trendhunter.com/trends/maison-amex) Centurion card (or black card) holders.

The exterior of the Porsche 911 Carrera S Centurion is matte black, accented with all-black leather interior. The dashboard comes with a special plaque so the owner will never forget how much money they have.

**Implications** - The high-spending group of consumers in today's society relish in their capacity to access a wide range of exclusive products. Businesses that can offer high-end products to this elitist clientele will see large returns. In addition to providing lavish items, they will be reinforcing the luxurious and prestigious lifestyles of which only they live.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 73% | Activity: 64% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Exclusive Luxury:** Businesses that can offer high-end products to elite consumers will see large returns by reinforcing luxurious and prestigious lifestyles.
- **Exclusivity Marketing:** Brands can leverage limited availability and high-end features to appeal to a niche market of elite consumers.
- **Customization and Personalization:** Catering to the unique preferences and desires of the elite consumers through personalized products and experiences can be a lucrative business strategy.

### Sectors Adopting This

- **Luxury Automotive:** Developing high-end and exclusive automobiles for elite consumers can create a profitable market segment.
- **Finance and Credit Cards:** Financial institutions offering premium credit cards and exclusive rewards can attract high-spending elite consumers.
- **Luxury Goods and Lifestyle:** Brands that specialize in luxury goods and services catering to the elite clientele can tap into a lucrative market.

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