# Dairy-Free Breakfast Porridges The Rude Health Porridge Oats are Flavored with Hazelnut Butter By Michael Hemsworth | Published 2016-12-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/porridge-oats References: [trndmonitor](https://trndmonitor.com/food-spotlight-rude-health-hazelnut-butter-with-cacao-porridge-pot/) & [rudehealth](http://rudehealth.com/) Dairy is a main focus with many breakfast foods and dishes, so the Rude Health Porridge Oats are intended to be a great dairy-free option for consumers to enjoy. Made using oats, hazelnuts, coconut blossom sugar, raw cacao nibs and other natural seasonings, the porridge is a deliciously [protein-rich option for breakfast](https://www.trendhunter.com/trends/protein-oatmeal) or midday snacking. The Rude Health Porridge Oats is packaged in a bowl that allows hot water to be added without having to empty the contents into another vessel. This makes it easy to prepare and eat on-the-go in order to support the busy consumer who doesn't have time to sit down for a proper breakfast in the morning. The porridge is free of thickeners, preservatives, flavorings and colorings to keep it as natural as possible. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 19% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Dairy-free Breakfast Options:** Opportunity for developing innovative dairy alternatives in the breakfast food market. - **Protein-rich Breakfast Foods:** Potential for creating protein-rich breakfast options to cater to health-conscious consumers. - **On-the-go Breakfast Solutions:** Disruptive innovation opportunity in creating convenient breakfast products for busy consumers. ### Sectors Adopting This - **Alternative Dairy Products:** Opportunity for companies specializing in dairy alternatives to expand their product offerings. - **Health and Wellness Food:** Innovation potential for health and wellness food brands to develop protein-rich breakfast options. - **Convenience Food Packaging:** Opportunity for packaging companies to create convenient packaging solutions for on-the-go breakfast products. ## Related on Trend Hunter - [Gluten-Free Porridge Pots](https://www.trendhunter.com/trends/glutenfree-porridge-pots.md) - [Organic Dairy-Free Drinks](https://www.trendhunter.com/trends/rude-health-1.md) - [High-Fiber Instant Oats](https://www.trendhunter.com/trends/oatrageously-original-instant-porridge.md) - [Protein-Packed Porridge Pots](https://www.trendhunter.com/trends/protein-porridge.md) - [Prepackaged Overnight Oat Cereals](https://www.trendhunter.com/trends/dozy-oats.md) - [Plant-Powered Breakfast Jars](https://www.trendhunter.com/trends/oatsu.md) - [Dessert-Like Overnight Oats](https://www.trendhunter.com/trends/protein-oats-overnight.md) - [Dairy-Free Ready-to-Drink Iced Coffees](https://www.trendhunter.com/trends/iced-coffee-range.md) - [High-Protein Low-Sugar Porridges](https://www.trendhunter.com/trends/great-british-porridge-co.md)