# Statement-Making Oatmeal Outfits Quaker Oats Debuted a Porridge Dress at London Fashion Week By Laura McQuarrie | Published 2025-03-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/porridge-dress References: [lbbonline](https://lbbonline.com/news/quaker-brings-oat-couture-to-london-fashion-week)  Feeding into its Deliciously Ugly campaign, [Quaker Oats](https://www.trendhunter.com/trends/quaker-oats-fruit) made an impact at London Fashion Week with a porridge dress, complete with oat-covered boots. The porridge dress featured a spoon sticking out of the shoulder, and it was styled with a Quaker-branded bag and a necklace. The "oat couture" outfit created entirely from porridge captured tons of attention with the aid of [TikTok](https://www.trendhunter.com/trends/plantbased-breakfast) influencer Lily Rose, who sported the striking design on the streets. Fashion isn’t always traditionally beautiful, but it is constantly thought-provoking and boundary-pushing, challenging norms and sparking conversations through bold expression—like the focus of Quaker's new campaign. Centered on challenging traditional beauty standards and embracing imperfection, Deliciously Ugly is a celebration of oatmeal's natural lumps and bumps, and the porridge dress shares the same qualities. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 73% | Activity: 84% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Provocative Fashion Collaborations:** Brands are partnering with influencers to create conversation-provoking garments that challenge traditional beauty standards. - **Imperfect Beauty Appreciation:** Campaigns are emerging that celebrate natural imperfections, encouraging a shift in aesthetic values across the fashion industry. - **Fashion-driven Social Media Engagement:** Social media platforms amplify unique fashion statements by leveraging influencer partnerships to generate viral content and brand awareness. ### Sectors Adopting This - **Fashion Industry:** The intersection of avant-garde design and social media influence is redefining conventional fashion showcases and consumer engagement strategies. - **Food and Beverage Branding:** Companies are exploring creative branding initiatives by infusing food elements into fashion to appeal to a broader audience. - **Digital Influencer Marketing:** Brands are increasingly utilizing influencer marketing to convey messages of diversity and authenticity, resonating with socially-conscious consumers. ## Related on Trend Hunter - [Unsightly Oatmeal Campaigns](https://www.trendhunter.com/trends/quaker-deliciously-ugly-campaign.md) - [Snackable Fashion Statements](https://www.trendhunter.com/trends/snackable-fashion.md) - [Decadent Health-Conscious Porridges](https://www.trendhunter.com/trends/quaker-heavenly-oats.md) - [Fruity Minimal Ingredient Oatmeals](https://www.trendhunter.com/trends/quaker-oats-fruit.md) - [High-Fiber Instant Oats](https://www.trendhunter.com/trends/oatrageously-original-instant-porridge.md) - [Comfort Food Puffers](https://www.trendhunter.com/trends/the-jacket-potato-jacket.md) - [Potato-Inspired Jackets](https://www.trendhunter.com/trends/jacket-potato-jacket.md) - [Nutty High-Protein Oats](https://www.trendhunter.com/trends/quaker-protein-peanut-butter.md) - [Potato Sack Couture Collections](https://www.trendhunter.com/trends/haute-potato-collection.md)