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# No-Added-Sugar Porridge Breakfasts
MOMA's New Porridge Flavors Share Unique and Healthy Flavors

By Laura McQuarrie | Published 2020-09-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/porridge-breakfasts
References: [fabnews.live](https://fabnews.live/moma-launches-three-new-no-added-sugar-porridge-flavours/) & [momafoods](https://www.momafoods.co.uk/)

[MOMA](https://www.trendhunter.com/trends/ag-barr) is introducing a trio of new porridge breakfasts to its range, all of which are free from added sugar and boast interesting flavor combinations. While there are plenty of berry, maple syrup or apple flavors that are applied to breakfast foods, MOMA is setting itself apart with interesting twists like Apple, Date & Caramel; Raspberry, Chia & Pumpkin Seed; and Peanut Butter & Maple Syrup.

All of these new [no-added-sugar porridge breakfasts](https://www.trendhunter.com/trends/holies-cereal) from MOMA are made with whole ingredients and they can be easily prepared just by taking one of the [pre-portioned sachets](https://www.trendhunter.com/trends/horlicks) and adding a splash of milk or a milk alternative to a bowl and microwaving them for a few short minutes.

Image Credit: MOMA

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 18% | Activity: 3% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **No-added-sugar Porridge Breakfasts:** Disruptive innovation opportunity: Develop more flavor combinations for no-added-sugar porridge breakfasts to cater to consumer demand for healthy and unique breakfast options.
- **Interesting Flavor Combinations:** Disruptive innovation opportunity: Experiment with unconventional flavor pairings in breakfast foods to offer consumers new and exciting taste experiences.
- **Convenient and Healthy Breakfast Options:** Disruptive innovation opportunity: Create convenient and healthy breakfast solutions like pre-portioned sachets for consumers seeking quick and nutritious morning meals.

### Sectors Adopting This

- **Food and Beverage:** Disruptive innovation opportunity: Develop new no-added-sugar breakfast products to cater to the increasing demand for healthier food choices.
- **Packaged Foods:** Disruptive innovation opportunity: Introduce more pre-portioned and microwavable breakfast options to the packaged foods market, offering convenience without sacrificing nutrition.
- **Health and Wellness:** Disruptive innovation opportunity: Innovate in the health and wellness industry by creating new no-added-sugar breakfast solutions that align with consumers' desire for healthier lifestyles.

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