# Dapper Bowtie Bratwursts The JKR Porkinson Sausage Package Redesign is Adorable By Armida Ascano | Published 2010-09-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/porkinson-sausage References: [lovelypackage](http://lovelypackage.com/porkinson/) & [jkr](http://www.jkr.co.uk/) Porkinson Sausage is a meat company whose history is as interesting as its new packaging. The company was started in England by a fashion photographer named [Norman Parkinson](https://www.trendhunter.com/trends/norman-love-confections-mothers-day), whose disgust with imperfection and appreciation for good quality makes Porkinson Sausage the great company it is today. When Porkinson Sausage approached design house JKM for a package redesign, JKM knew they would have to do Norman Parkinson justice. Thus, the [new Porkinson Sausage packaging](https://www.trendhunter.com/trends/grassfed-beef-products) boasts an [adorable little bowtie](https://www.trendhunter.com/trends/byo-bow) in honor of Parkinson's roots in the fashion industry. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 53% | Activity: 35% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Package Redesign:** Disruptive innovation opportunity: Explore creative and appealing package redesigns to enhance brand image and customer experience. - **Fashion-inspired Packaging:** Disruptive innovation opportunity: Embrace the influence of fashion in product packaging to create unique and visually appealing designs. - **Personalization Through Design:** Disruptive innovation opportunity: Use design elements that reflect the history, values, or personality of a brand to create a more intimate connection with consumers. ### Sectors Adopting This - **Food Packaging:** Disruptive innovation opportunity: Introduce innovative packaging solutions to enhance product presentation and differentiate from competitors. - **Meat Industry:** Disruptive innovation opportunity: Explore creative branding and packaging strategies to make meat products more appealing to consumers in a competitive market. - **Design and Advertising:** Disruptive innovation opportunity: Combine design and advertising expertise to create packaging that tells a compelling brand story and engages consumers. ## Related on Trend Hunter - [Accessible Meat Packaging Designs](https://www.trendhunter.com/trends/meatcrafters.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Convenient Ready-to-Eat Pork Products](https://www.trendhunter.com/trends/pork-farms-products.md) - [High-Quality British Pork Appetizers](https://www.trendhunter.com/trends/the-jolly-hog.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Sugar Spread Packaging Updates](https://www.trendhunter.com/trends/fearne-and-rosie.md) - [Cuisine-Themed Mustard Packaging](https://www.trendhunter.com/trends/colmans-squeezy-bottle.md) - [Savory Better-for-You Sausages](https://www.trendhunter.com/trends/the-sausage-project-chicken-sausages.md) - [Refreshed Barbecue Sauce Identities](https://www.trendhunter.com/trends/bachans.md)