# Crispy Pork-Made Snack Chips The Wilde Brands Pork Chips Have 10-Grams of Protein Per Serving By Michael Hemsworth | Published 2021-03-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pork-chips References: [foodbev](https://www.foodbev.com/news/wilde-brands-introduces-pork-chips-range/) & [wildebrands](https://www.wildebrands.com) The [Wilde Brands](https://www.trendhunter.com/trends/wilde-barbeque-protein-chips) Pork Chips are a new lineup of snacks from the brand that are made with pork meat to make them a satisfying, protein-rich option for snackers to pick up. The snack features a thin, crispy profile that is made with pork along with tapioca starch to give the product 10-grams of protein per serving. The snack comes in four flavor option including Black Pepper Bacon, Golden Mustard BBQ, Sweet Chipotle and Chili Lime Verde. Co-Founder Jason Wright spoke on the new Wilde Brands Pork Chips saying, "[Whole Foods](https://www.trendhunter.com/trends/simply-roasted-sour-cream-chive) pioneered the protein-based snack set, allowing consumers to find high-end pork rinds, egg white puffs and Wilde Chips in one area. This strategy has proven very effective and large chains like Kroger and [Sprouts](https://www.trendhunter.com/trends/beef-bitlong) are now developing their own protein-based sets. This presents an opportunity to grow the entire protein-based snack category for all players, and we believe our new Pork Chips will be a solid addition to the aisle.” ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 62% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Protein-based Snacks:** The trend of protein-based snacks is growing and introducing new protein sources beyond traditional ones. - **Pork Meat Snacks:** The trend of using pork meat as a source of protein in snacks is growing and offering new products to consumers. - **Thin and Crispy Snacks:** Thin and crispy snacks are a trend, as they offer a satisfying crunch with fewer calories and more protein than traditional snacks. ### Where This Applies - **Snack Food Industry:** The snack food industry has an opportunity to create new products with non-traditional protein sources to meet consumer demand. - **Meat Processing Industry:** The meat processing industry has an opportunity to explore new product lines and diversify their offerings with snack products. - **Natural Foods Industry:** The natural foods industry has an opportunity to create more products with tapioca starch and other natural protein sources that can meet the health and wellness needs of consumers. ## Related on Trend Hunter - [Summer Food-Themed Protein Chips](https://www.trendhunter.com/trends/wilde-barbeque-protein-chips.md) - [Spicy-Sweet Protein Chips](https://www.trendhunter.com/trends/wilde-protein-chips.md) - [Piquant Cheese Protein Chips](https://www.trendhunter.com/trends/wilde-protein-chips-spicy-queso.md) - [Keto-Friendly Pork Snacks](https://www.trendhunter.com/trends/mr-porky-crispy-strips.md) - [Pork-Filled Snack Bars](https://www.trendhunter.com/trends/free-range-pork-bar.md) - [Pork-Flavored Snack Chips](https://www.trendhunter.com/trends/pork-scratching-potato-crisps.md) - [Sweetly Spiced Protein Chips](https://www.trendhunter.com/trends/sweet-chili-popped-crisps.md) - [Airy Pork Rind Snacks](https://www.trendhunter.com/trends/mr-porky-puffs.md) - [Meaty Pork Snack Lines](https://www.trendhunter.com/trends/chao-sua.md)