# Abrasive Restaurant Adverts The Assim Assado 'Pork Beef Chicken' Marketing Campaign is Candid By Jordy E | Published 2012-03-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pork-beef-chicken References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/03/assim-assado-restaurant-pork-beef-chicken/) & [assimassado.br](http://www.assimassado.com.br/) Sao Paulo's Assim Assado restaurant has spearheaded an aggressive [marketing campaign](https://www.trendhunter.com/trends/german-doner-kebab) entitled 'Pork, Beef, Chicken.' Produced in association with Brazil's Y&R marketing gurus, the series features some [bellicose hunting images](https://www.trendhunter.com/trends/solo-stoves). Directed by Chief Creative Officer Rui Branquinho, the Pork, Beef, Chicken collection features a candid slogan that reads, "Like Old Times." The authentic message delivered here conjures up images of past bow-and-arrow eras, a time when scavenger-themed images like these were not so uncommon. As far as interpretation goes, the throwback series may be a true treat for the exalted carnivore, likely to the dismay of the cautious vegan. Patrons of the Assim Assado establishment benefit from the project's lack of secrecy. As the Pork, Beef, Chicken advertisements make the restaurant's [meat-eating focus](https://www.trendhunter.com/trends/olymel) readily apparent, customers know right off the bat what they are in for. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 44% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Aggressive Advertising Campaigns:** Opportunity for businesses to create bold and candid marketing campaigns that capture attention. - **Nostalgic Themed Marketing:** Opportunity to evoke sentiment and nostalgia in advertising to make a lasting impact on consumers. - **Transparency in Branding:** Opportunity for businesses to be upfront and clear about their offerings to attract the right target audience. ### Industries Being Reshaped - **Restaurant:** Restaurants can adopt aggressive advertising strategies to stand out in a crowded market. - **Marketing:** Marketing agencies can explore nostalgic themes in campaigns to create emotional connections with consumers. - **Food and Beverage:** Food and beverage brands can prioritize transparency in branding to build trust with customers and align with their values. ## Related on Trend Hunter - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Comfort-Focused Beef Campaigns](https://www.trendhunter.com/trends/beef-association.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [QSR X-Ray Campaigns](https://www.trendhunter.com/trends/kfc-spain-1.md) - [Edible Meat Menus](https://www.trendhunter.com/trends/meat-menu.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Alternative Butter Ads](https://www.trendhunter.com/trends/crush-expectations.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md)