# Pore-Minimizing Setting Sprays The POREfessional Super Setter Comfortably Keeps Makeup in Place By Laura McQuarrie | Published 2020-12-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/porefessional-super-setter References: [thezoereport](https://www.thezoereport.com/p/benefit-cosmetics-new-porefessional-super-setter-spray-keeps-makeup-in-place-for-16-hours-53429125) & [benefitcosmetics](https://www.benefitcosmetics.com/en-ca) The newest product to join [Benefit Cosmetics'](https://www.trendhunter.com/trends/porefessional-foundation) POREfessional family is the POREfessional Super Setter, which works as a [pore-minimizing setting spray](https://www.trendhunter.com/trends/on-til-dawn-with-spf-28). While customers have come to know and love the beauty brand's line of [face-blurring priming products](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer), this one is especially easy to take on the go. The product itself contains the brand's own pore-blurring powder, plus a polymer film former to create long-lasting staying power. The POREfessional Super Setter is formulated to comfortably keep makeup in place for up to 16 hours, thanks to a formula that's waterproof, smudge-proof, sweat-proof and alcohol-free. As well as appealing to the average makeup enthusiast, the product has the potential to catch the eye of those who find their makeup looks smudging or slipping under a face mask. Image Credit: Benefit Cosmetics ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 15% | Activity: 18% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Pore-minimizing Products:** Opportunity for the development of innovative skincare and makeup solutions that focus on minimizing the appearance of pores. - **Portable Beauty:** Potential for creating convenient and travel-friendly makeup products that can be easily taken on the go. - **Long-lasting Formulas:** Disruptive innovation opportunity in the cosmetics industry to develop formulas that offer extended wear time without compromising comfort. ### Industries Being Reshaped - **Skincare:** Innovative skincare brands can explore the development of products that specifically target and minimize pores for a smoother complexion. - **Cosmetics:** Cosmetics companies can capitalize on the demand for long-lasting makeup products by creating setting sprays or other innovations that enhance makeup longevity. - **Travel Accessories:** Opportunity for the travel industry to collaborate with beauty brands in creating portable and convenient makeup products that cater to frequent travelers. ## Related on Trend Hunter - [Skincare-Infused Setting Sprays](https://www.trendhunter.com/trends/ultra-blur.md) - [Blurring Balm Setting Sprays](https://www.trendhunter.com/trends/blurring-balm-setting-spray.md) - [Ultra-Fine Setting Sprays](https://www.trendhunter.com/trends/cloud-set.md) - [Smoothing Setting Mists](https://www.trendhunter.com/trends/cloud-set-mist.md) - [Blurring Non-Comedogenic Foundations](https://www.trendhunter.com/trends/porefessional-foundation.md) - [Bi-Phase Makeup Setting Sprays](https://www.trendhunter.com/trends/dewy-setting-spray.md) - [Protective Makeup Finishing Sprays](https://www.trendhunter.com/trends/fenty-beauty-you-mist.md) - [Glassy Setting Sprays](https://www.trendhunter.com/trends/legendary-glow-setting-spray.md) - [Dewy Finish Setting Sprays](https://www.trendhunter.com/trends/all-nighter.md)